Printable View
http://www.thelocal.se/images/core/logoLarge.png
http://www.thelocal.se/articleImages/11056.jpg
Absolut retreat puts California back in US hands
Published: 11 Apr 08 15:56 CET
Online: http://www.thelocal.se/11056/
Amid a stampede of criticism, the makers of Absolut Vodka have pulled a controversial advertisement depicting large swaths of the United States as Mexican territory.
“We’re really very sorry,â€
[quote]Broberg wanted to assure the drinking public that Absolut was taking the controversy seriously, which was part of why the ad was pulled.
“We’re working to improve our marketing practices so that nothing like this happens again in the future,â€
[quote]“There is no such thing as a local ad in a global world.â€
Imagine an international company just now figuring out “There is no such thing as a local ad in a global world.â€