Company ‘gives away’ Southwest to Mexico

Company ‘gives away’ Southwest to Mexico
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A new ad for Absolut vodka reconfigures North America according to the aspirations of many Mexicans, who believe the U.S. Southwest was stolen and should be returned.

Over a redrawn map of the U.S., the ad by the Swedish Absolut Spirits Co. declares, “In an Absolut World,â€

Vodka Ad Campaign Reconquers California for Mexico
Friday, 04 April 2008

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Taking the Reconquista concept all the way to the end, Absolut Vodka launched an ad campaign that appears on billboards and at least one magazine that features a map of the western U.S. and Mexico with nearly the entire west coast appearing as a part of Mexico. This ad appears in Quien Magazine , which is owned by Time Warner and also appears on billboards in Mexico. Quien claims a “total audienceâ€

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