Thread: Absolut Vodka's advertisement in Mexico

Originally Posted by cayla99

I say we bombard Pernod Ricard and tell them if they go through with this deal, ALL of their products will be added to the boycott list. Let the Swedish company take the hit, maybe next year Pernod can buy it for half price.

Probably a good idea.

http://www.pernod-ricard.com/

Denis Fiévet
Vice-President, Financial Communication & Investor Relations

Contact this department by:

* email : investor.relations@pernod-ricard.com

I just sent Fibricio's comment to Moran. Let's see if it bounces back.

No bounce back looks like the email went through. Boy oh boy they are going to have a lot of reading to do.

This is turning out to be a major news story what is Alipacs official stand?

Are we going to boycott officially? I really hope so because if we don't make an example out of them, we'll have other businesses sucking up to invaders.

Originally Posted by jimpasz

This is turning out to be a major news story what is Alipacs official stand?

W asked for our opinions, I think we are in agreement, just waiting for the official word. I am sure it will be: LET THE BOYCOTT BEGIN

http://www.msnbc.msn.com/id/23973492/

Vodka-maker Absolut apologizes for ad
April 5, 2008

MEXICO CITY - The Absolut vodka company apologized Saturday for an ad campaign depicting the southwestern U.S. as part of Mexico amid angry calls for a boycott by U.S. consumers.

The campaign, which promotes ideal scenarios under the slogan "In an Absolut World," showed a 1830s-era map when Mexico included California, Texas and other southwestern states. Mexico still resents losing that territory in the 1848 Mexican-American War and the fight for Texas independence.

But the ads, which ran only in Mexico and have since ended, came as the United States builds up its border security amid an emotional debate over illegal immigration from their southern neighbor.

More than a dozen calls to boycott Absolut were posted on michellemalkin.com, a Web site operated by conservative columnist Michelle Malkin. The ads sparked heated comment on a half-dozen other Internet sites and blogs.

"In no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," Absolut said in a statement left on its consumer inquiry phone line.

Some fringe U.S. groups also claim the land is rightfully part of Mexico, while extreme immigration foes argue parts of the U.S. already are being overtaken by Mexico.

"In an Absolut world, a company that produces vodka fires its entire marketing department in a desperate attempt to win back enraged North American customers after a disastrous ad campaign backfires," a person using the moniker "SalsaNChips" wrote on Malkin's Web site.

A plan for comprehensive immigration reform designed to deal with an estimated 12 million undocumented immigrants in the United States -- the vast majority from Mexico — collapsed last summer under the emotional weight of the debate.

Absolut said the ad was designed for a Mexican audience and intended to recall "a time which the population of Mexico might feel was more ideal."

"As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a different way than was intended in that market, and for that we apologize."

Vin & Sprit, Absolut's Sweden-based parent company, will be acquired by French spirit maker Pernod Ricard SA under a deal reached last week.

I found this ironic gem while researching the legal definition of "hate speech" for another group. I thought y'all might find it interesting

Sweden prohibits hate speech, hets mot folkgrupp, and defines it as publicly making statements that threaten or express disrespect for an ethnic group or similar group regarding their race, skin colour, national or ethnic origin, faith or sexual orientation

The Mexican Absolut ad would have been a CRIME in Sweden

while extreme immigration foes argue parts of the U.S. already are being overtaken by Mexico.

extreme immigration foes ? what BS from the MSM

It never ends does it !