Romney Outspends All Opponents Combined in Ad Buys…
by Carl Cameron


Presidential candidates have spent $107 million on television advertising so far this season, according to the Wisconsin Project which has always done tremendous data crunching of national presidential campaigns. Nearly all of the money was spent in the weeks and months leading up to the earliest primaries and caucuses and almost none of it on Super Tuesday states.

Although Mitt Romney announced yesterday plans to go up on the air, no Republican candidate had advertised by last Sunday in Super Tuesday states.

 Democrats and Republicans aired roughly 150,000 ads total during this time, spending approximately the same amount on an air campaign that was mostly positive but lopsided within the GOP. Republican Mitt Romney spent as much as all of his opponents combined - and almost four times as much as John McCain in Florida. Yet McCain bested Romney in Florida, as he did in New Hampshire and South Carolina, despite spending less than a quarter on ads. 

Republican ads featured the issues of taxes, defense (including Iraq, veterans and terrorism), abortion and immigration

90% of nearly all candidates’ ads were judged “positive,â€