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Posted: Tue Apr 08, 2008 10:47 am Post subject: 100 American Organizations Launch Boycott of Absolut Vodka!
100 American Organizations Launch Boycott of Absolut Vodka!
April 8, 2008
FOR IMMEDIATE RELEASE
Contact: William Gheen of Americans for Legal Immigration PAC (ALIPAC)
Press@alipac.us, (866) 703-0864
Over 100 American organizations dedicated to border security and the enforcement of existing immigration laws launched a nationwide boycott of Absolut Vodka today in response to their ad that ran in Mexico, which panders to a rising separatist movement inside the US, that is being fueled by illegal immigration.
The National Illegal Immigration Boycott Coalition (NIIBC) is known nationally for prior sustained boycotts against Miller Brewing and Bank of America for their support for illegal aliens in the US.
The NIIBC has launched a new website at www.boycottabsolut.com to inform American consumers and provide resources for citizens to engage in the boycott.
"Absolut vodka is trying to sell liquor to Mexicans that aspire to control the Southwest United States," says William Gheen of ALIPAC. "The warning signs are everywhere. Illegal immigration is creating a rising threat to our existing border lines and the very existence of the United States. The separatist sentiments and animus towards America are prevalent in the Mexican population and the ranks of illegal aliens inside the US creating a clear and present danger to our nation. Everywhere we look, Global corporations have a hand in this brewing disaster and Absolut just made the list."
The 100 organizations supporting the boycott will be informing their collective hundreds of thousands of supporters using websites, e-mails, and talk radio shows.
The offensive Absolut ad was created by the Mexican advertising agency Teran/TBWA. The boycott website will also feature video, audio, and text evidence of the growing separatist movement in America to warn the public.
"Zogby polls tell us that most Mexicans feel they do not need American permission to enter the US and consider this land rightfully theirs. This invasion has leaders, groups, thousands of supporters on the streets, and global corporate support. It is time for Americans to fight back by boycotting businesses that support the separatist movement." said William Gheen.
Paid for by AMERICANS FOR LEGAL IMMIGRATION PAC
Post Office Box 30966, Raleigh, NC 27622-0966
Tel: (919) 787-6009 Toll Free: (866) 703-0864
FEC ID: C00405878 _________________ Vox populi vox Dei
Ad majorem Dei gloriam
Stop Global Corporations from Sponsoring Illegal Immigration!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Friends of ALIPAC:
Americans for Legal Immigration PAC administers the NIIBC (National Illegal Immigration Boycott Coalition) which we built last year to boycott Bank of America for giving credit cards to illegal aliens (www.bankofamericaboycott.com).
ALIPAC is proud to have set the bar with the largest coalition efforts to date in our movement.
After consulting with our friends and allies that represent the approximately 100 organizations in the NIIBC, we have launched a national boycott of Absolut Vodka products.
Please support our efforts today by taking the following simple steps.
1. Please visit www.boycottabsolut.com and join the boycott, make a supportive post on the site, and distribute news of the website to all of your e-mail contacts.
2. Please use the contact information to contact those responsible for this offensive ad and share your anger.
3. Please post links and invitations to the site at www.boycottabsolut.com on other websites and Discussion boards on the Internet.
4. Please read our press release below and send copies of it to all of your favorite national and local media contacts. It will also help if you can mention the site on the air on talk radio shows!
Americans Cry 'Racism' Over Absolut Poster Outrage Over Mexican Ad Shows Risky New Side of Globalism to Marketers
By Laurel Wentz
Published: April 14, 2008
NEW YORK (AdAge.com) -- In a nightmare scenario for Absolut vodka and global agency TBWA, a print ad that ran only in Mexico was picked up by American bloggers, entered the blog-fed news cycle and inflamed U.S. anti-immigration factions, detonating racist comments and calls for a boycott of Absolut.
Where are we? Absolut is left nursing a hangover after cross-border jaunting.
The ad, by TBWA Teran in Mexico City, was a local execution of the international "In an Absolut World" campaign that depicts an ideal world. In this case, a map showed much of the U.S. Southwest as part of Mexico, as it once was.
The furor reflects a growing challenge for international marketers and their agencies: how to vet local creative work that might offend people in other countries if it leaks out on the internet, without sacrificing local effectiveness.
World without borders
"It's no longer a world where you can contain anything within borders," said Kevin Roddy, executive creative director at Bartle Bogle Hegarty.
"Creatives have that extra layer of needing to put work through the filter of global issues that are true hot buttons," said Ann Hayden, exec VP-creative director at Saatchi & Saatchi. "Most things aren't picked up [in other countries], unless they're great or totally offensive or hit a hot button. You can have a lot of fun with stuff but you have to know when you're playing with fire."
For the last week, Absolut and TBWA have watched in horror as the news cycle played out. The ad originally ran in Mexico's Quien, a celebrity-gossip magazine published by Time Warner-owned Grupo Expansion. After bloggers, including Ad Age's Laura Martinez, posted the ad in the States, it began a wild rush across the web, making its way onto both mainstream media and the Drudge Report. The story crossed over into TV, airing on CNN Headline News. CNN's Lou Dobbs said Americans were outraged. Newspapers across the country picked up wire-service stories about the ad and the anti-immigration backlash it prompted, and local papers' websites lit up with comments, mostly negative.
A Los Angeles Times poll on the topic, for example, drew nearly 67,000 responses, with about 62% agreeing with the statement: "The ad is an affront to Americans. I'm going to boycott the product."
Absolut issued an apology on its website and on a PR phone line.
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