History Made: American brand acknowledges US Sovereinty!

ALIPAC · Last edited by ALIPAC on Fri Apr 11, 2008 1:08 pm; edited 1 time in total

BoycottAbsolut.com Thanks American Vodka Brand SKYY for Criticism of Absolut!

April 11, 2008

Contact: ALIPAC, press@alipac.us, (866) 703-0864

History was made today when American made SKYY Vodka sent out a press release proudly supporting the Treaty of Guadalupe Hidalgo and criticizing Absolut for their offensive advertising in Mexico.

"This is the first time we have ever seen an American brand stand up, recognize, and support US Sovereignty against an import that is pandering to illegal immigration supporters," said William Gheen of ALIPAC. "We want to thank SKYY Vodka for showing themselves as a patriotic and top shelf alternative to Absolut."

The National Illegal Immigration Boycott Coalition (NIIBC) plans to incorporate the news from SKYY Vodka into their boycott website at www.boycottabsolut.com All coalition groups will be encouraged to share this historic news.

All boycott supporters will now be encouraged to try SKYY Vodka, as a show of thanks to the American brand for standing up for Americans!

"I like SKYY Vodka!", said William Gheen. "It is great to be able to have an occasional martini without contributing to a Global corporation, like Absolut, that is encouraging the invasion of my nation."

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Paid for by Americans for Legal Immigration AMERICANS FOR LEGAL IMMIGRATION PAC
Post Office Box 30966, Raleigh, NC 27622-0966
Tel: (919) 787-6009 Toll Free: (866) 703-0864
FEC ID: C00405878

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jimpasz · Posted: Fri Apr 11, 2008 12:52 pm Post subject:

The www.BoycottAbsolut.com site has over 15000 hits and 17 pages of comments! Keep spreading the word about this boycott.

Super job W

Disillusioned · Posted: Fri Apr 11, 2008 12:56 pm Post subject:

This is enough to turn me into a vodka lover (SKYY, of course).
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PhredE · Posted: Fri Apr 11, 2008 1:18 pm Post subject:

If there are any Kahlua lovers tuned in here, y'all should know that vodka is the main ingredient (in addition to coffee of course, sugar, etc) in it.

There are many good recipes for making your own 'out there' online. I've made my own in the past, and it is quite easy to do and can produce some great results. Very Happy

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miguelina · ALIPAC Super Hero Joined: Oct 01, 2007 Posts: 7414

One question, does SKYY employ illegal aliens?
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"If you love our nation, STOP illegal immigration!"

jimpasz · Posted: Fri Apr 11, 2008 1:21 pm Post subject:

PhredE · Posted: Fri Apr 11, 2008 1:22 pm Post subject:

jean · Posted: Fri Apr 11, 2008 1:29 pm Post subject:

Added to Homepage:
http://www.alipac.us/article-3095--0-0.html
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Why aren't our immigration laws enforced?

Dixie · Posted: Fri Apr 11, 2008 1:31 pm Post subject:

I'm buying a bottle of SKYY today.

Dixie
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Englishmen, who have no right in this kingdom of France, the King of Heaven sends you word and warning...depart into your own country... Joan of Arc.

miguelina · ALIPAC Super Hero Joined: Oct 01, 2007 Posts: 7414

jp_48504 · Posted: Fri Apr 11, 2008 1:52 pm Post subject:

I dont advocate drinking, but it is nice to see an American Company standing up for America. I say its about time.
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Gogo · Posted: Fri Apr 11, 2008 2:13 pm Post subject:

Gogo · Posted: Fri Apr 11, 2008 2:14 pm Post subject:

I don't see a link to this article. Does anyone have the link?

zeezil · Posted: Fri Apr 11, 2008 2:40 pm Post subject:

zeezil · Posted: Fri Apr 11, 2008 2:42 pm Post subject:

Does this give a bit of a different take on the old saying...

The sky (SKYY) is the limit!!! Laughing

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cayla99 · Posted: Fri Apr 11, 2008 2:44 pm Post subject:

I sent skyy an email thanking them for their comments. I am going to buy a bottle tonight. I personally HATE vodka, but hey, I can always offer some to guests lol
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jimpasz · Posted: Fri Apr 11, 2008 2:52 pm Post subject:

MontereySherry · Posted: Fri Apr 11, 2008 3:35 pm Post subject:

Skyy Vodka Mixes It Up: Chic is Out, 'Natural' Is In
March 10, 2008

By Eric Newman

Vodka's not a health food, but Skyy Spirits is betting consumers prefer their poison with all-natural ingredients.

Launching next month, Skyy Infusions will debut as a premium, fruit-infused vodka made in five all-natural varieties: citrus, raspberry, cherry, passion fruit and grape. The product restage also will introduce the Skyy line's new slimmer packaging design.

"All-natural is what's hot right now, across the food and beverage industries," said Kirsten Van Sickle, senior brand manager at Skyy Vodka, San Francisco. "For us, we knew that we needed to come out with something that was very different and unique in the marketplace."

By capitalizing on the general market trend, Skyy aims to steal market share from competitors in the U.S. market, where the brand is currently the No. 4 vodka behind Smirnoff, Absolut and Grey Goose. Skyy sold an estimated 2.5 million cases in 2007-up 8.1%, per Impact, New York.

The all-natural proposition garnered 33% more purchase intent than Smirnoff's flavored product, and 13% more than Absolut's, per company research.

Also working in the brand's favor are recent Beverage Tasting Institute scores that show Skyy's products beating out all competitors across the various flavors, a point that will be hammered home in its marketing campaign.

Instead of its traditional brand advertising that posits the liquid in chic, club environments, the Infusions print ads will feature only the new bottle and fruit imagery, as well as educational copy. An ad for the raspberry flavor includes a listing of BTI scores, and the tag: "Why drink artificially tasting vodka when you can go natural?" Ads direct users to SkyyInfusions.com for more information. A 15-market, two-month mobile marketing tour and online ads also support.

Lambesis in Carlsbad, Calif. is Skyy's lead agency.

Print ads, which debut in April magazines including People, OK! and Real Simple, also unveil Skyy's new bottle.

The new packaging is the brand's first redesign in its 15-year history. Skyy now sports a sleeker shape and elongated neck. The new bottle design boosted purchase intent by 23%, per Skyy research.

While dollar figures were not revealed, the Infusions push will represent 50% of the brand's total ad spend for 2008. Skyy spent $14.9 million on advertising in 2007, per TNS Media Intelligence.

"If you're trying to be a more premium flavored vodka, you really need to distinguish yourself in a category that's usually seen as a mixer," said Lisa Pope of Pope Consulting, Minneapolis. "The all-natural positioning is important. It plays into the trends that are happening in the beverage category as a whole, and fits into consumers' needs at this time."

Skyy has discontinued its previous flavor line.

http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003721924

MontereySherry · Posted: Fri Apr 11, 2008 3:42 pm Post subject:

Contact Info:
Dave Karraker
Skyy Spirits
(415) 315-8000
dave.karraker@skyy.com

cayla99 · Posted: Fri Apr 11, 2008 5:25 pm Post subject:

Huddy · Posted: Fri Apr 11, 2008 5:51 pm Post subject: SKYY MADE IN GOOD OLD USA

From now on I will be drinking SKYY products....absolut..ly. Very Happy