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Posted: Sat Apr 05, 2008 8:16 am Post subject: Company ‘gives away’ Southwest to Mexico
Company ‘gives away’ Southwest to Mexico
A new ad for Absolut vodka reconfigures North America according to the aspirations of many Mexicans, who believe the U.S. Southwest was stolen and should be returned.
Over a redrawn map of the U.S., the ad by the Swedish Absolut Spirits Co. declares, “In an Absolut World,” noted columnist and blogger Michelle Malkin.
Major Hispanic civil rights groups in the U.S., such as the National Council of La Raza, are tied to movements advocating a “reconquista,” or reconquest, of territory lost when Mexico signed the 1848 Treaty of Guadalupe-Hidalgo at the end of the Mexican-American War.
Malkin points out the Mexico City-based firm that created the ad, Teran, says its philosophy is advocating “disruption” as a “tool for change” and “agent of growth.” The firm encourages “overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas that help create a larger share of the future.”
As WND reported in 2006, Rep. Charles Norwood, R-Ga., called on La Raza to renounce its support of the Movimiento Estudiantil Chicano de Aztlan – which sees “The Race” as part of an ethnic group that one day will reclaim Aztlan, the mythical birthplace of the Aztecs. In Chicano folklore, Aztlan includes California, Arizona, Nevada, New Mexico and parts of Colorado and Texas.
In 2002, a prominent Chicano activist and University of California at Riverside professor, Armando Navarro, told WND he believed secession is inevitable if demographic and social trends continue.
“If in 50 years most of our people are subordinated, powerless, exploited and impoverished, then I will say to you that there are all kinds of possibilities for movements to develop like the ones that we’ve witnessed in the last few years all over the world, from Yugoslavia to Chechnya,” Navarro said.
“A secessionist movement is not something that you can put away and say it is never going to happen in the United States,” he contended. “Time and history change.”
Navarro said one could argue “that while Mexico lost the war in 1848, it will probably win it in the 21st century, in terms of the numbers,”
“But that is not a reality based on what Mexico does, it’s based on what this country does,” he insisted.
In a 1995 speech to Chicano activists, Navarro said demographic trends are leading to “a transfer of power” to the ethnic Mexican community in the Southwest. He notes that most studies show that within the next 20 to 30 years Latinos will comprise more than 50 percent of the population of California. This fact, and other cultural and social developments, are opening the door for “self-determination” and even “the idea of an Aztlan,” he said in his speech.
http://www.worldnetdaily.com/?pageId=60642 http://oneoldvet.com/?p=5771#more-5771 _________________
"If you can't do business legally, then you have no business being in business." -zeezil Anything short of deportation is amnesty.
Vodka Ad Campaign Reconquers California for Mexico
Friday, 04 April 2008
Taking the Reconquista concept all the way to the end, Absolut Vodka launched an ad campaign that appears on billboards and at least one magazine that features a map of the western U.S. and Mexico with nearly the entire west coast appearing as a part of Mexico. This ad appears in Quien Magazine , which is owned by Time Warner and also appears on billboards in Mexico. Quien claims a “total audience” of 513,000 readers in Mexico and the southwestern U.S.
The map covers what used to be Mexico’s claimed borders before our 1846 war with them from which the U.S. took possession of California, Texas, New Mexico, etc. But, the ad shows those states as part of Mexico with the “Estados Unidos De America” situated to the north and east of the “Absolut World” Mexico.
In a day when immigration issues are incendiary between our two countries, Time Warner accepting ads that stirs Mexico’s sentiments to “take back” parts of the U.S. (as the term Reconquista means ) as their own territory is quite extraordinary.
One would think that such a hot button issue would have raised a few eyebrows with Time Warner? Even worse, this ad never raised a fuss with anyone even as ads for other products were pulled because of “offending” people.
Last year, a Snickers ad was pulled from airing on TV when gay activist groups complained that the ad, which showed two men eating a snickers and accidentally locking lips, was “offensive” to gays. A GoDaddy ad was pulled in 2005 for sexual content. A pro-life ad was even pulled in Ontario this year because the pro-life message was somehow “offensive.”
Yet, an ad showing the west coast re-conqured by Mexico doesn’t raise a peep?
Michelle Malkin has a page on this, so does Hot Air , Snappedshot.com and Gateway Pundit among others.
If you’d like to voice your concern to the importer of the alcohol, try V&S Group .
They can be reached at the follow email addresses:
Claes Åkesson, VP Corporate Responsibility - claes.akesson@vsgroup.comThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Sofia Leffler Moberg, Manager Corporate Responsibility - sofia.leffler.moberg@vsgroup.comThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Jacob Broberg, Senior Vice President V&S Corporate Affairs & Communications - jacob.broberg@vsgroup.comThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Bengt Barron, CEO - bengt.barron@vsgroup.comThis e-mail address is being protected from spam bots, you need JavaScript enabled to view it
Contact information for Absolut:
Jeffrey Moran
Director of Public Relations and Events
The Absolut Spirits Company, Inc.
1370 Avenue of the Americas
New York, NY 10019
USA
Phone, direct: +1 212 641 87 20
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