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Sexy marketing or sexual harassment?
For American Apparel CEO Dov Charney, he's just building a new kind of company
Stephen Shugerman / Getty Images file American Apparel's Dov Charney attends the LA Fashion Awards at the Orpheum Theatre on October 21, 2005 in Los Angeles, California.
American Apparel company profile
"American Apparel" is one of the fastest growing and hippest clothing makers in the U.S. Founded by Dov Charney, the company has a '70s approach to clothing.
Today show
By Josh Mankiewicz
Correspondent
NBC News
updated 8:39 p.m. ET, Fri., July 28, 2006
This report aired Dateline Friday, July 28
Josh Mankiewicz
Correspondent
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• Profile
Every work day in America, millions of employees spend many of their waking hours with all kinds of bosses. But how many can say they work for a guy like who runs around the office in his underwear? For a CEO who let videotape of himself doing just that go up on the company Web site?
Dov Charney, American Ampparel CEO (on deposition video): There is no evidence to say that you can’t walk around in your underwear all day anywhere in the United States of America.
Meet Dov Charney, the 37-year-old founder and CEO of American Apparel, the ultra-hip chain that sells clothing, and yes, underwear.