Credit Suisse Says Plan to Hire 10,000 Muslim Refugees Is Hurting Starbucks’ Brand an

Credit Suisse Says Plan to Hire 10,000 Muslim Refugees Is Hurting Starbucks’ Brand and Sales

by WARNER TODD HUSTON
9 Mar 2017

Swiss financial services company Credit Suisse is warning that coffee giant Starbucks’ announcement of a plan to hire 10,000 Muslim refugees has clearly hurt the company by negatively impacting sales and damaging the company’s brand.

“Our work shows a sudden drop in brand sentiment following announcement of the refugee hiring initiative on Jan. 29th, to flattish from a run-rate of ~+80 (on an index of -100 to +100). Net sentiment has since recovered, but has seen significant volatility in recent weeks,” equity analyst Jason West said, according to CNBC.

At the end of February, it was reported that the Starbucks Coffee brand took a major hit after its Muslim “refugee” announcement made in January in response to President Donald Trump’s temporary travel moratorium.

According to the survey, after the company issued its anti-Trump statement, its brand name lost favor with customers. Perception levels of the Starbucks brand name fell by an incredible two-thirds since January, according to a YouGov survey, Yahoo Finance reported.

Before the company’s refugees hiring announcement, 30% of respondents said they would consider spending money at Starbucks. But after the new policy was revealed, that number fell sharply to only 24 percent.

The company’s announcement immediately sparked a #BoycottStarbucks movement on Twitter and brought condemnation from coast to coast.

Many Americans took umbrage at the policy announcement, wondering why Starbucks is hiring refugees and slighting the hiring of Americans — especially U.S. military veterans.

The attacks worried Starbucks enough that it felt the need to issue a second statement to explain to America’s military veterans that the company doesn’t actually hate them.

http://www.breitbart.com/big-governm...and-and-sales/

LOL!!! NO SHIET SHERLOCK!!!

These companies do not get it...we do NOT want refugees from anywhere!

And most certainly do not want them taking jobs from American citizens.

Mexico doesn't shape up, get a plan and start welcoming their people back...they will be boycotted too.

We are sick of this unrelenting invasion of our country from around the World. Send all these refugees back to rebuild their own countries, we want them out of here.

Why don't we start the boycott now and make it so much easier for President Trump.

If we would get together and boycott these corporations that are hiring them, they would begin to return home.

Then the media could cry all it wanted.

Absolutely!! BOYCOTT NOW!! BOYCOTT NOW!!

Deport or suffer the business consequences. Shut it down or we'll shut you down. You think you can run your business and make billions catering to illegal aliens instead of Americans? Well, go ahead and try. We'll be passing the popcorn laughing our butts off at your Grand Stupidity.

Why do so many of these companies continue to alienate a portion of their potential market? It just doesn't make any sense. Operating a business and mixing controversial political beliefs with said business normally is going to cost you customers.