Thread: Telemundo Makes Deal With Wal-Mart

http://www.hispanicbusiness.com/news/ne ... e-news.asp

Telemundo Makes Deal with Wal-Mart

May 3, 2005
CHRISTINA HOAG

Telemundo is going after those Wal-Mart shoppers.

In a deal announced today, the Hialeah-based network will produce short programming segments for Wal-Mart Television Network to be aired in 515 stores located in heavily Hispanic neighborhoods in 14 states. Terms were not disclosed.

Telemundo hosts will present snippets of information focusing on family, home, sports and entertainment that will be aired for up to five minutes of every 60-minute programming loop.

For Telemundo, the exposure in Wal-Mart represents an innovative way to promote its programming to a "significant portion of the fast-growing Hispanic audience," said Michelle Bella, senior vice president of marketing and promotions of the No. 2 Spanish-language network.

Premier Retail Network, which produces Wal-Mart TV and other in-store networks, is hoping that the Spanish-language segments will lure advertisers and sponsors eager to reach Hispanic consumers.

"We believe that Telemundo's programming segments will enhance their ability to reach this key demographic," said Charles Nooney, chairman and chief executive of San Francisco-based PRN.

Wal-Mart, meanwhile, says the initiative gives it another way to become "a store of the community" for its Hispanic customers.


Source: (c) 2005 Miami Herald. All Rights Reserved.

Enjoy it while it lasts Wal-Mart!!!

Originally Posted by Judy

Enjoy it while it lasts Wal-Mart!!!

Why is EVERYTHING geared to them? Are they the only ones who shop? Aren't we their customer's too? [b]If they keep having the attitude that Hispanic shoppers are more important than all shoppers combined, then they are going to sink real fast!