Thread: Woman in a Hijab Stars in Hair Product Advertisement for L’Oreal

Woman in a Hijab Stars in Hair Product Advertisement for L’Oreal


L’Oréal Paris



by VICTORIA FRIEDMAN18 Jan 2018



L’Oréal Paris UK has cast a woman who wears an Islamic headscarf as a model in a hair care product campaign.



Youtuber and Instagram personality Amena Khan called the L’Oréal campaign, launched Monday, “game changing” for showcasing a woman who completely covers her hair in the hair care advertisement.




“How many brands are doing things like this? Not many. They’re literally putting a girl in a headscarf – whose hair you can’t see – in a hair campaign,” she told the British edition of Vogue.


The fashion magazine applauded the “conversations” the ad will “provoke”, saying that L’Oréal has now “democratised” its “Worth It” messaging.


“Whether or not your hair is on display it doesn’t affect how much you care about it,” Ms. Khan says in her portion of the one minute-ad which featured other “diverse British ambassadors and influencers”.


L’Oréal Paris UK General Manager Adrien Koskas called the commercial a “disruptive campaign for the haircare market”.






Last year, L’Oréal Paris UK fired its first transgender ‘ambassador’ Munroe Bergdorf, then hailed as the new “face of modern diversity”, after Bergdorf made racist comments online about the “violent” white “race”, later claiming that “all white people benefit from racism”.


According to a survey of major advertisers undertaken in August 2017, companies are putting ‘diversity’ above marketplace relevance, with more than one-third of advertisers saying the approach was adopted to “prevent perceived discrimination”.


In November, a politically correct Christmas advert by leading supermarket chain Tesco was criticised for featuring Muslims, including little girls in hijabs, and what appears to be a gay couple along with other diverse figures – but which did not feature one recognisably Christian character or iconography.



http://www.breitbart.com/london/2018...advertisement/

The hijab covered woman reminds many people of the following - women treated poorly, limited freedoms, honor killings, female genitive mutilation, Sharia and other practices that hurt women.

These women spend nothing on hair care products. Their covering is a perfect way to perpetually hide bad hair days. Surely hairdressers do not want their like to be dominant; they would be out of business.

Stay in your own countries please, leave us alone. We are not interested in your age old customs in this 21 century.