Blockbuster joins Mexican voodoo-doll soccer promotion
By PETER ORSIThe Associated Press
MEXICO CITY — After RadioShack dropped out, a new U.S. corporate sponsor has stepped up to put a voodoo hex on the U.S. national soccer team and end Mexico’s decade-long losing streak.
Blockbuster stores in Mexico City began trading Record newspaper coupons for voodoo-doll likenesses of U.S. soccer players Friday, which, according to instructions, were to be used to wish for a Mexico goal during the World Cup qualifier Wednesday in Columbus, Ohio. The back of the dolls’ jersey reads, "Gringos."
Fort Worth-based RadioShack dropped out as a distribution partner last week after learning details of the campaign. But the Record newspaper merely had to go to Dallas to find another co-sponsor, DVD and video-game rental chain Blockbuster Inc. A phone message left with the public-relations office was not returned Friday.
Record spokesman Daniel Paz said the promotion is lighthearted.
"In soccer, training and practice are what determine the results," he said. "The best team will win."
http://www.star-telegram.com/100/story/1190192.html
Re: Blockbuster joins Mexican voodoo-doll soccer promotion
Quote:
Originally Posted by FedUpinFarmersBranch
By PETER ORSIThe Associated Press
MEXICO CITY — After RadioShack dropped out, a new U.S. corporate sponsor has stepped up to put a voodoo hex on the U.S. national soccer team and end Mexico’s decade-long losing streak.
Blockbuster stores in Mexico City began trading Record newspaper coupons for voodoo-doll likenesses of U.S. soccer players Friday, which, according to instructions, were to be used to wish for a Mexico goal during the World Cup qualifier Wednesday in Columbus, Ohio. The back of the dolls’ jersey reads, "Gringos."
Fort Worth-based RadioShack dropped out as a distribution partner last week after learning details of the campaign. But the Record newspaper merely had to go to Dallas to find another co-sponsor, DVD and video-game rental chain Blockbuster Inc. A phone message left with the public-relations office was not returned Friday.
Record spokesman Daniel Paz said the promotion is lighthearted.
"In soccer, training and practice are what determine the results," he said. "The best team will win."
http://www.star-telegram.com/100/story/1190192.html
Perhaps Paz should do some research into what he's so quick to deem as a "lighthearted" promotion. 8O
My guess is that if he had the slightest of clues as to that of which he speaks, he might have second thoughts in a hurry.