Bud Light Essentially Giving Beer Away During Memorial Day Weekend Amid Boycott
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Bud Light Essentially Giving Beer Away During Memorial Day Weekend Amid Boycott [Epoch]...
Bud Light Essentially Giving Beer Away During Memorial Day Weekend Amid Boycott
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Bud Light beer cans sit on a table in right field during the Baltimore Orioles and Toronto Blue Jays game at Oriole Park at Camden Yards in Baltimore, Md., on Sept. 19, 2019. (Rob Carr/Getty Images)
By Jack Phillips
May 23, 2023Updated: May 23, 2023
Bud Light’s marketing team has unveiled a new effort to bolster sales in the midst of ongoing boycott by essentially giving away a 15-pack of beer for free for Memorial Day.
Until May 31, consumers can get up to a $15 rebate on the purchase of Bud Light, Budweiser, Budweiser Select, and Budweiser Select 55 in a 15-pack or larger. The rebate comes in the form of a digital prepaid credit card that will be equivalent to up to $15.
“MAKE YOUR MEMORIAL DAY WEEKEND EASIER TO ENJOY. GET UP TO $15 BACK VIA REBATE,” it says.
The marketing campaign, launched May 17, said that it’s because of Memorial Day, which is Monday, May 29. The purchases can be made until May 31 with the digital prepaid card.
The rebate means that consumers can get a 15-pack of Bud Light for basically free. According to a cursory check of Target’s website, the 15-pack of 12-oz. cans sells for about $12.99, while other websites show the product selling for $14.99.
The rebate can be accessed through a website where customers must upload a picture of the UPC and receipt between May 17 and May 31 to obtain it. Customers have to be at least age 21 or older, according to the site’s terms and conditions.
It comes as Bud Light sales have dropped for another consecutive week since a transgender influencer shared a post of a custom Bud Light can that was sent to celebrate “365 Days of Girlhood” in early April. The influencer and activist, a biological male, also posted “#BudLightPartner” in one of the social media posts that included the can.
Sales of the light beer were down 24.6 percent for the week that ended May 13 compared to a year ago, worse than the 23.6 percent drop the brand suffered a week prior, according to data released by Bump Williams Consulting and Nielson IQ research. Rival light beers made by Miller and Coors have seen sales increases during the same timeframe, the data has shown.
But in the past several days, some conservative commentators have suggested a boycott of Miller Lite, a brand owned by Molson Coors, after the company created an ad campaign earlier this year. In that campaign, actress Ilana Glazer is seen criticizing Miller Lite’s previous ad campaigns and repeated what the commentators said were “woke” talking points.
Backlash
After the Bud Light can with the influencer’s face, several conservative celebrities suggested that consumers boycott Bud Light. Musician Kid Rock, Rep. Lauren Boebert (R-Colo.), and several country music singers have publicly derided the brand since the social media posts were made.
Amid the sales decline, some local distributors have attempted to take action to bring back sales of Bud Light and other Anheuser-Busch products. For instance, the Alabama-based Bama Budweiser distributor released an advertisement that sought to distance itself and Bud Light from the Mulvaney social media posts.
“We too at Bama Budweiser are upset about it and have made our feelings known to the top leadership at Anheuser-Busch,” Steve Tatum, with Bama Budweiser, said in the ad, according to multiple news reports. “The voice of the consumer has been heard, and Anheuser-Busch has taken action.”
https://img.theepochtimes.com/assets...70-600x360.jpgAB InBev CEO Michel Doukeris gives a press conference after a shareholders’ meeting of the Anheuser-Busch InBev brewery group, in Brussels, on April 27, 2022. (Benoit Doppagne/Belga/AFP via Getty Images)The ad also stated: “Mulvaney is not under contract with Bud Light. The videos you may have seen are Mulvaney’s own social media posts that went viral, and many web-based news outlets have distorted the story.” It didn’t elaborate on the distortions.
“You deserve to know the truth, and life is too short to let a couple of individuals decide what you can eat or drink or spend your hard-earned money on. And remember, making friends is our business, not enemies,” the ad said.
Tatum told AL.com that he’s received positive feedback for his ad campaign. However, he said there has been no response from Anheuser-Busch or Bud Light corporate officials after his campaign was launched.
Weeks after the boycott was launched, the CEO of Anheuser-Busch InBev, Michel Doukeris, told the Financial Times that the Mulvaney situation wasn’t an official partnership and that only one can was produced with Mulvaney’s face, in a bid to distance the brand from the controversy.
Doukeris added that there was “misinformation and confusion” that circulated online that included a Bud Light can with Mulvaney’s likeness on it. He added said that it was “never intended … for general production and sale for the public.”
During an earnings call earlier this month, Doukeris said that Anheuser-Busch would triple its investment into Bud Light over the next summer and that the firm would provide “direct financial support” to affected front-line workers such as distribution workers and truck drivers.
Earlier in May, Doukeris said it was too early to tell the overall impact of the boycott. “With respect to the current situation and the impact on Bud Light sales, it is too early to have a full view,” Michel Doukeris told an investor conference call, according to Reuters.
The decline in Bud Light sales also represents about 1 percent of the company’s overall global volume, he said.
Bud Light Essentially Giving Beer Away During Memorial Day Weekend Amid Boycott (theepochtimes.com)
Dylan Mulvaney HANGOVER: Bud Light buying back nearly-expired beer as fallout from di
Dylan Mulvaney HANGOVER: Bud Light buying back nearly-expired beer as fallout from disastrous publicity stunt persists
Wednesday, May 24, 2023 by: Ramon Tomey
Tags: AB InBev, Anheuser-Busch, Bubble, Bud Light, Collapse, culture wars, debt bomb, debt collapse, Dylan Mulvaney, expired beer, gay mafia, gender, gender confused, gender issues, left cult, LGBT, market crash, marketing campaign, negative sales, risk, stupid, transgender, transhumanism, woke mob, wokies
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(Natural News) Bud Light has been forced to buy back its unsold beer nearing expiry, as the fallout from its disastrous campaign with transgender influencer Dylan Mulvaney continues.
“It has gotten so bad that beer is still sitting on the shelves and lying unbought, as products run past their expiration date,” noted Warner Todd Huston in a piece for the Western Journal. “Not only is Bud Light losing sales, it is now entering into negative sales territory as the company is compelled to buy back its own, now spoiled, product.”
The Wall Street Journal (WSJ) confirmed Bud Light’s plan to purchase unsold beer cases in a May 21 piece. It stated that St. Louis-based Anheuser-Busch “recently told its wholesalers that it would buy back unsold cases of beer that have gone past their expiration date.” Anheuser-Busch is a subsidiary of the Belgium-based AB InBev that purchased the Missouri firm in 2008.
“Worse, sales have been plunging for weeks with anywhere from 20 percent to nearly 30 percent lower sales over a year ago,” said Huston. “This cratering of sales is leaking into the number of parent company AB InBev’s other brands, too.”
AB InBev CEO Michel Doukeris and top executives of the company’s North American branch, including Anheuser-Busch CEO and President Brendan Whitworth, met with wholesalers in St. Louis. They presented a turnaround plan that featured special-edition Budweiser and Bud Light bottles that highlighted the company’s 13-year sponsorship of Folds of Honor. The latter is a nonprofit that provides scholarships for family members of military veterans and first responders who have been killed or disabled in the line of duty.
https://www.naturalnews.com/images/B...hLiveShows.jpgAccording to distributors who attended the meeting, AB InBev executives said Bud Light’s market share losses had stabilized. They added that during the conference, Whitworth pledged to get it all back “and then some.” But several wholesalers told the WSJ that Bud Light sales and market share in their markets were still failing, contrary to what the executives claimed.
Bud Light learning the wrong lesson
Huston remarked that “the [WSJ] article also seems to make clear that Bud Light and AB InBev really haven’t learned any sort of lesson from this fiasco so far – or at least, they are learning the wrong lesson.”
“Bud Light, for decades, has sponsored LGBT rights groups and Pride events. AB InBev says it also has worked to cultivate an inclusive workplace for LGBT employees in its offices around the world.” (Related: Video shows Bud Light parent firm vowing to purge WHITE MALE employees.)
The WSJ also noted that Doukeris still sees no reason to stop supporting those promoting the twisted LGBT ideology. The AB InBev CEO reportedly drew drew a distinction between corporate sponsorship and brand marketing. Beer marketing, he remarked, should focus on broad themes such as sports, music and connecting people.
The partnership with Mulvaney was not the first time AB InBev dipped its toes into transgender marketing. Back in 2021, Michelob Ultra featured transgender track star Cece Telfer in an ad campaign that pushed for gender equality in sports.
The following year, Bud Light Canada released a limited edition can for Pride Month 2022 that displayed pronouns such as she, he and they. “Celebrate everyone’s identity,” the can urged drinkers.
Huston pointed out: “Notice what this means. It means that AB InBev will continue to undermine our system of education, our culture, our families and the safety of our children by supporting these radical groups.”
“They just won’t tie that support in with advertising their products anymore. So their ‘solution’ to the Mulvaney fiasco is to just hide their donations to radical left-wing groups behind silent donations, instead of celebrating it in advertising.”
Despite this, he noted the power of boycotts against AB InBev and other companies that have pivoted toward wokeism.
“This is an example of what conservatives can do if they work in concert for a change,” Huston wrote. “Bud Light may not learn its lesson from this one example, but if we replicate it with some other brand that has gone woke, we can begin to put fear into these corporations that are spending the billions we give them in our patronage and purchases and putting it toward radical, left-wing, political causes.”
Watch this video about Bud Light sales plummeting by 26 percent.
This video is from the Money Talk$ channel on Brighteon.com.
More related stories:
Analysis: Half of the 10 most popular beers in the US support LGBT.
Budweiser sales PLUMMET after company pushed Bud Light male-in-drag trans advertising.
<acronym title="Google Page Ranking">PR</acronym> expert blasts Anheuser-Busch for bewildering response to Mulvaney endorsement backlash.
The boycotts are working: Keep PUNISHING “woke” corporations by denying them your financial support.
Budweiser commits corporate SUICIDE by trying to shove TRANS perversion down the throats of beer drinkers.
Sources include:
WesternJournal.com
WSJ.com
Brighteon.com
Dylan Mulvaney HANGOVER: Bud Light buying back nearly-expired beer as fallout from disastrous publicity stunt persists – NaturalNews.com
