Twinkie Lovers, Don't Give Up Hope: PBR Owner Might Buy Hostess
Twinkie Lovers, Don't Give Up Hope: PBR Owner Might Buy Hostess
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If news of Hostess' impending liquidation has got you stuffing Twinkies and Wonder Bread into the pockets of your skinny jeans, there's hope yet: Pabst Brewing Co.'s owner might make a bid for Hostess' brands.
C. Dean Metropoulos and Co., the Connecticut-based private equity firm behind the maker of every good hipster's favorite tallboy, has been mulling over a Hostess purchase since before the company announced that it was seeking a shutdown yesterday. "Our family would love to purchase these iconic brands," Daren Metropolous, a principal at the firm, told Bloomberg News. "We've analyzed this opportunity for a few years now."
The firm has purchased other brands in financial peril before, like Chef Boyardee and Bumble Bee Tuna. They bought Pabst in 2010 for $250 million, or, as we like to think of it, roughly 83 million happy hour specials. And while there's no word yet on whether they'll finalize a bid, C. Dean Metropoulos and Co. says they're "fully prepared to participate in any process involving selling the brand," which we assume means you can expect to see a Ho Ho paired with a beer and whiskey shot at Trash Bar.
http://gothamist.com/2012/11/17/twinkie_lovers_dont_give_up_hope_pb.php
