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Joined: Apr 10, 2006 Posts: 31506 Location: Texas - The Lone Star State
Posted: Fri Apr 04, 2008 5:00 pm Post subject: Absolut Vodka's advertisement in Mexico
William asked me to post this regarding Absolut Vodka's advertisement.
He would like your comments regarding the following statement.
Dixie
By way of background, I'm told this ad in the magazine was a one-time
insertion, and will not appear again. As for the billboard, it was
removed April 1, in accordance with the timeline of the campaign;
therefore, the ads are no longer running.
STATEMENT
The In An Absolut World advertising campaign invites consumers to
visualize a world that appeals to them -- one they feel may be more
idealized or one that may be a bit "fantastic." As such, the campaign
will elicit varying opinions and points of view. We have a variety of
executions running in countries worldwide, and each is germane to that
country and that population.
This particular ad, which ran in Mexico and has run its course, was
based upon historical perspectives and was created with a Mexican
sensibility. In no way was this meant to offend or disparage, nor does
it advocate an altering of borders, nor does it lend support to any
anti-American sentiment, nor does it reflect immigration issues.
Instead, it hearkens to a time which the population of Mexico may feel
was more ideal.
As a global company, we recognize that people in different parts of the
world may lend different perspectives or interpret our ads in a
different way than was intended in that market, and for that we
apologize. _________________ Englishmen, who have no right in this kingdom of France, the King of Heaven sends you word and warning...depart into your own country... Joan of Arc.
Joined: May 16, 2006 Posts: 1941 Location: Getyourassoutahere, Texas
Posted: Fri Apr 04, 2008 5:09 pm Post subject:
Dixie, Absolut stirred up an American sized hornets nest! They had better get ready to adjust the financials because rest assured, the money will flow out like blood!
I'm sorry, but if they are existing within a "global community" then it is their responsibility not to do anything which offends ANY member of that "global community" and that includes We the People.
At least that's what we're told when it comes to anything American, Christian, etc. and what applies to us should apply to everyone, right?
Sorry, couldn't resist the sarcasim........it came with my gene pool. _________________ If there must be trouble, let it be in my day, that my child may have peace. T. Paine
Joined: Aug 17, 2007 Posts: 4443 Location: Indiana, formerly of Northern Cal
Posted: Fri Apr 04, 2008 5:47 pm Post subject:
azwreath wrote:
I'm sorry, but if they are existing within a "global community" then it is their responsibility not to do anything which offends ANY member of that "global community" and that includes We the People.
At least that's what we're told when it comes to anything American, Christian, etc. and what applies to us should apply to everyone, right?
Sorry, couldn't resist the sarcasim........it came with my gene pool.
I second this statement _________________ Proud American and wife of a wonderful <strong>LEGAL</strong> immigrant from Ireland.
The only thing necessary for the triumph of evil is for good people to do nothing." -Edmund Burke (1729-1797)
Joined: Oct 25, 2007 Posts: 614 Location: California until pigs fly
Posted: Fri Apr 04, 2008 5:50 pm Post subject:
As my husband said "What a crock"!!
Quote:
As for the billboard, it was removed April 1, in accordance with the timeline of the campaign; therefore, the ads are no longer running.
I would like to know how long this billboard was up, and do we know for sure that they removed it. I am sure every copy of this ad was destroyed
Quote:
created with a Mexican sensibility.
Is sensibility one of those code words. I am beginning to think the world doesn't think that Americans have feelings.
Quote:
As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a
different way than was intended in that market, and for that we
apologize.
They will not apologize or admit they were wrong to the American people because they don't want to offend the Mexican sensibilities. I say that is not good enough.
In my Absolut World; I see a ocean between our southern borders and Mexico. I see the Absolut company putting their ads in an empty Absolut bottle and throwing it in the ocean, but alas it never reaches our shores.
Joined: Aug 17, 2007 Posts: 4443 Location: Indiana, formerly of Northern Cal
Posted: Fri Apr 04, 2008 5:58 pm Post subject:
I have already sent them a strongly worded letter of what I thought of their apology. I asked if they would consider it funny to run an ad in Germany, showing Poland as part of that country. According to my husband, the Poles would have rioted in the streets.
This was an intentional insult to Americans. I could not care less WHO the ad was targeting. I could not care less if it has already run its course. This is just the beginning as far as I am concerned. After that flippant response, I want her fired, and personally, would be happy with nothing less.
I also have written Pernod Ricard USA, suggesting that they put of the acquisition of this company. I told them, concerning the climate, it would be a very shaky business decision. _________________ Proud American and wife of a wonderful <strong>LEGAL</strong> immigrant from Ireland.
The only thing necessary for the triumph of evil is for good people to do nothing." -Edmund Burke (1729-1797)
In no way was this meant to offend or disparage, nor does
it advocate an altering of borders, nor does it lend support to any
anti-American sentiment, nor does it reflect immigration issues.
That ad MEANT ALL OF THE ABOVE.
They've got themselves into a huge mess, and will have to come up with more than a few brief sentences for Americans to foget their traitorous mistakes.
Joined: May 18, 2007 Posts: 10306 Location: Alipacers Come In All Colors
Posted: Fri Apr 04, 2008 6:08 pm Post subject:
cayla99 wrote:
I have already sent them a strongly worded letter of what I thought of their apology. I asked if they would consider it funny to run an ad in Germany, showing Poland as part of that country. According to my husband, the Poles would have rioted in the streets.
This was an intentional insult to Americans. I could not care less WHO the ad was targeting. I could not care less if it has already run its course. This is just the beginning as far as I am concerned. After that flippant response, I want her fired, and personally, would be happy with nothing less.
I also have written Pernod Ricard USA, suggesting that they put of the acquisition of this company. I told them, concerning the climate, it would be a very shaky business decision.
I agree Cayla, Ricard needs to stop any thoughts of acquisition of this company. It's name has been forever tarnished in the eyes of Americans and since there are many other brands for this type of product, some superior, it would be a risky venture.
I love this Absolut World view:
In my Absolut World; I see a ocean between our southern borders and Mexico. I see the Absolut company putting their ads in an empty Absolut bottle and throwing it in the ocean, but alas it never reaches our shores.
Joined: May 18, 2007 Posts: 10306 Location: Alipacers Come In All Colors
Posted: Fri Apr 04, 2008 6:10 pm Post subject:
Oh and I have emailed this to our son who is a sous chef in a prestigious restaurant in Las Vegas. Word spreads folks, you want to insult us, we'll spread the word, and where it counts.
Joined: Aug 17, 2007 Posts: 4443 Location: Indiana, formerly of Northern Cal
Posted: Fri Apr 04, 2008 6:10 pm Post subject:
I just re-read the alleged apology, and got something completely different the second time around. I have a love of the English language, and often I can find different meanings in the same phraseology. let me know what you think.
Quote:
As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a
different way than was intended in that market, and for that we
apologize.
As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a
different way than was intended in that market
ok, they recognize people can look at things in different ways.
[and for that we apologize.
They were not apologizing for the ad at all, they were saying they were sorry WE DIDN'T LIKE IT. It wasn't that they were wrong, but that we looked at things different than they do in Mexico. They were apologizing that we were not looking at it the same way we would if we were MEXICAN.
My husband HATES it when I dissect things like this. Do you think I am crazy or did I hit the nail on the head. _________________ Proud American and wife of a wonderful <strong>LEGAL</strong> immigrant from Ireland.
The only thing necessary for the triumph of evil is for good people to do nothing." -Edmund Burke (1729-1797)
Hmmmm...in order to appeal to MY sensibilities-I'd like to see an ad with all the illegals crossing the border into mexico on thier way home! _________________ It's immoral to vote for any candidate who is not going to uphold the fundamental tenets of our Constitution.
Joined: May 18, 2007 Posts: 10306 Location: Alipacers Come In All Colors
Posted: Fri Apr 04, 2008 6:13 pm Post subject:
SicNTiredInSoCal wrote:
Hmmmm...in order to appeal to MY sensibilities-I'd like to see an ad with all the illegals crossing the border into mexico on thier way home!
That's good "Absolut World" Do you think they'll put it on a billboard. Or do you think they might be afraid to offend the nation of Mexico???????? DUH
I just re-read the alleged apology, and got something completely different the second time around. I have a love of the English language, and often I can find different meanings in the same phraseology. let me know what you think.
Quote:
As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a
different way than was intended in that market, and for that we
apologize.
As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a
different way than was intended in that market
ok, they recognize people can look at things in different ways.
[and for that we apologize.
They were not apologizing for the ad at all, they were saying they were sorry WE DIDN'T LIKE IT. It wasn't that they were wrong, but that we looked at things different than they do in Mexico. They were apologizing that we were not looking at it the same way we would if we were MEXICAN.
My husband HATES it when I dissect things like this. Do you think I am crazy or did I hit the nail on the head.
Joined: Aug 17, 2007 Posts: 4443 Location: Indiana, formerly of Northern Cal
Posted: Fri Apr 04, 2008 6:15 pm Post subject:
SicNTiredInSoCal wrote:
Hmmmm...in order to appeal to MY sensibilities-I'd like to see an ad with all the illegals crossing the border into mexico on thier way home!
I agree, now that would be an apology I would accept lololol
oh, I love your signature too _________________ Proud American and wife of a wonderful <strong>LEGAL</strong> immigrant from Ireland.
The only thing necessary for the triumph of evil is for good people to do nothing." -Edmund Burke (1729-1797)
Joined: Jan 05, 2006 Posts: 1146 Location: California
Posted: Fri Apr 04, 2008 6:27 pm Post subject: clearly
Their ad clearly celebrated the Mexican conquest of the Western US, their excuses that it didn't "mean" anything political are bull****. Ad agencies and the media know exactly what they are doing-look how they nixed Ron Paul out of contention.
Joined: Jul 13, 2006 Posts: 1712 Location: California
Posted: Fri Apr 04, 2008 6:33 pm Post subject:
miguelina wrote:
cayla99 wrote:
I just re-read the alleged apology, and got something completely different the second time around. I have a love of the English language, and often I can find different meanings in the same phraseology. let me know what you think.
Quote:
As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a
different way than was intended in that market, and for that we
apologize.
As a global company, we recognize that people in different parts of the world may lend different perspectives or interpret our ads in a
different way than was intended in that market
ok, they recognize people can look at things in different ways.
[and for that we apologize.
They were not apologizing for the ad at all, they were saying they were sorry WE DIDN'T LIKE IT. It wasn't that they were wrong, but that we looked at things different than they do in Mexico. They were apologizing that we were not looking at it the same way we would if we were MEXICAN.
My husband HATES it when I dissect things like this. Do you think I am crazy or did I hit the nail on the head.
Joined: Oct 25, 2007 Posts: 614 Location: California until pigs fly
Posted: Fri Apr 04, 2008 6:38 pm Post subject:
Before companys do a marketing campaign targeting a specific area they do a lot of tests and research. They are in the business to make money not lose it. It is hard for me to believe this reaction was not expected.
We have a lot of rogue politicans pushing for a certain ethnic group so why not have a rogue marketing person.
Joined: Aug 17, 2007 Posts: 4443 Location: Indiana, formerly of Northern Cal
Posted: Fri Apr 04, 2008 6:47 pm Post subject:
StokeyBob wrote:
I remember in a merchandising class that their was a rule about advertising.
As long as people were talking about an ad, good or bad, it wouldn't go away.
We where discussing an ad that was really annoying. Sort of like the HeadOn commercials running now.
This reconquest ad may take it to far. I wonder if the new owner of Absolut really needs this.
Still people are talking.
According the the "new owner" it is not a done deal yet. I am encouraging him to pull out.
I actually think that the more this ad is seen in the US, the better for us, and the worse for Absolut. I think we can gain some attention for our cause, or at the very least, quiet down those who have not seen the light and think we are whacked out nut jobs. It is PROOF of what WE have known for quite some time now. I almost wish they would put it on a few mid-western billboards. The people in Indiana think I exaggerate about how far gone California is. After all, it does not look that bad in the movies. _________________ Proud American and wife of a wonderful <strong>LEGAL</strong> immigrant from Ireland.
The only thing necessary for the triumph of evil is for good people to do nothing." -Edmund Burke (1729-1797)
So, what do you think would happen if Coors ran an ad with a completely opposite map?? The fur would fly and we all know it. There'd probably be lawsuits.
Joined: May 18, 2007 Posts: 10306 Location: Alipacers Come In All Colors
Posted: Fri Apr 04, 2008 6:51 pm Post subject:
BetsyRoss wrote:
So, what do you think would happen if Coors ran an ad with a completely opposite map?? The fur would fly and we all know it. There'd probably be lawsuits.
Joined: Jun 29, 2006 Posts: 5765 Location: Waukegan, IL
Posted: Fri Apr 04, 2008 7:11 pm Post subject:
Have your son spread the word gogo! I read this letter on Michelle Malkin. Maybe a lot of the dining/bar industry will take hold of this if we can spread word enough.
I found the ad insulting. I find their explanation flimsy and it just doesn't ring true...
Absolut -
I run a bar in Pt. Richmond, California - where the Kaiser Liberty Ships were built during WWII. After seeing your ad Campaign where you show a western map of the United States in which California is part of Mexico again, I’ve decided to do the following…
1) Never carry Absolut. Ever.
2) Lower the price of Ketel One vodka to $2 a shot indefinitely to build loyalty.
3) Print a copy of your ad and put it above the Ketel One drink special.
4) Tell all my friends and family what Absolut thinks of the United States of America and our right to enforce border laws.
I am on the front line of illegal immigration and its effects. Where are you? Oh yes, Sweden.
Good riddance.
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If there must be trouble, let it be in my day, that my child may have peace. T. Paine
