http://www.miamiherald.com/2010/03/30/1 ... -math.html


Baby Abuelita featured in math textbook
By JIM WYSS
jwyss@MiamiHerald.com
Baby Abuelita -- the Miami-based company that makes DVDs, books and other toys based around its line of plush dolls that sing Spanish lullabies -- is going to school. The company's characters are being featured in a math textbook produced by education giant Houghton Mifflin Harcourt that will be distributed in Florida public schools later this year.

While the book deal is not a source of revenue for Baby Abuelita, it's marketing gold, said company CEO Carol Finster.

``I really see this as a statement about the depth and authenticity of our characters, and that our whole concept has more than just commercial appeal,'' Finster said. ``The exposure and the long term returns are immeasurable because textbooks are around for years.''

Baby Abuelita is also in ``advanced talks'' with a media partner about creating a television show based on its characters, she said.

Launched in 2005, Baby Abuelita won second place in the Miami Herald Business Plan Challenge that same year.



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