C.B.P. News Release

U.S. Customs and Border Protection Launches WHTI Advertising Campaign in Canada

Travelers reminded to prepare for upcoming changes to cross-border document requirements

Monday, September 15, 2008

Washington — The U.S. Department of Homeland Security’s Customs and Border Protection is launching a television and print advertising campaign in Canada today to remind the Canadian public about travel document requirements for entry into the U.S. that go into effect on June 1, 2009.

The Western Hemisphere Travel Initiative establishes document requirements for travelers entering the United States who were previously exempt, including citizens of the U.S., Canada, and Bermuda. This phase of CBP’s WHTI outreach efforts will include French and English-language advertising on Canadian television and in newspapers and magazines; advertising on the Web; public service announcements; the launch of new Web sites and interactive widget; as well as distribution of related information through the media and various travel stakeholders. ( KnowyourBorder.gov ) ( Verslesusa.gov )

“We take seriously the obligation to inform travelers on both sides of the border of the change in procedures,â€