Thread: Adam J. Segal associated with MATT

Adam J Segal is intimatedly involved with MATT.org and further has formed a new company with the 20/50 name...think you all will find this article I found interesting.

Hispanics Are Changing America and Forging Our New Future
By Jorge Ramos* and Adam J. Segal**

http://www.jorgeramos.com/english/english31904.htm

The United States is a nation being transformed by Hispanic influence. There is no turning back. The striking image of America’s population in 2050 painted by the Census Bureau this month took almost everyone by surprise, even those researchers who study the growth of minority communities.

Beyond nearly every prior expectation, the Census researchers found that in less than 50 years America’s population will be solely comprised of minorities. The Latino population will triple and one in every four Americans will be Hispanic. The demographic revolution, led by the impressive growth of Hispanic communities, is transforming the economy and culture of our country. There should be no doubt that our future will be bright, diverse, and enhanced by these changes.

Hispanic influence and contributions are spread across the country, and the cities and economies of tomorrow are being built by a rapidly growing pool of immigrant and second-generation workers. Even unexpected places like Alaska and North Carolina have seen dramatic Latino population increases.

We are seeing a Latinization of America. This means Spanish will only strengthen, not disappear, and that the culture and values of Hispanics’ countries of origin will continue to permeate the American society. But also, despite the doubts of skeptics like Harvard professor Samuel Huntington, Latinos are going through a very fast and successful process of Americanization and integration. The United States will one day be a nation shaped by many different Hispanic heritages.

For many of us, the image of an America comprised of minorities in 50 or 100 years is quite abstract. However, we don’t have to wait that long to experience the implications. The impact of Hispanics will be felt not just in 2050, but this coming November. At that time Latino voters will help decide who will be the next president of the United States. Campaign strategies, and record spending on Spanish-language political advertising, confirm Hispanic outreach is now a top political priority.

National political campaigns are increasingly bilingual as they are reflecting who we are becoming as a nation. Though we are eight months away from the November general election, the leading candidates and their affiliated groups have already aired Spanish-language television, radio, and print advertisements intent on attracting the attention and support of Latino voters in Florida, New Mexico, Arizona, and Nevada.

In the past, political strategists debated whether to invest thousands of dollars for specialty media efforts to reach Hispanic voters in limited areas. Now they are asking which prominent group will handle this strategy and how many millions of dollars can be set aside for this purpose in more than a dozen states.

Presidential candidates and parties are increasingly steering their national campaign strategies toward Latino voters who are flexing their political muscles in key battleground states.

In dozens of states and hundreds of communities around the nation, from Anchorage to Atlanta, and from Des Moines to Las Vegas, Hispanic political influence is growing at the local and state level, and is expanding to the national level.

Latinos might still be lacking in political representation but not in cultural influence and economic power. Hispanic purchasing power will reach a trillion dollars before the end of the decade and continues to rise rapidly each year.

This future for America can be overwhelming to some Americans not yet comfortable with our shared, diverse, inevitable future. Yet changes are abundant all around us. America has long been a multi-ethnic, multi-racial, multi-cultural nation and our battles over inclusion and acculturation have transformed our identity. Now, Latinos will be leading the way to the next important demographic transformation of America.

Dora the Explorer, which stars a bilingual Latina character, is now one of the nation’s most popular children’s television programs and is one example of how mainstream America is paying attention to the growth of the Hispanic population. Many Spanish newscasts consistently surpass their English counterparts in Miami, Los Angeles, Houston and other cities. The new Census projections affirm the analysis in the bold Business Week cover story that recently reported on the “Hispanic Nation.”

Hispanics, no doubt, are changing America and forging our new future. Business, entertainment, and political success will be tied to the Hispanic community of 2004 and far into the future. Those who embrace the evolving cultural makeup of America will help lead our nation into the future and will benefit from its transformation.

*Jorge Ramos, an Emmy-award winning journalist and author, is the anchor of Noticiero Univision, the nation’s most-watched national Spanish-language news program. He is the author of the forthcoming book: The Latino Wave: How Hispanics will Elect the Next American President.

[EDITORS: He can be reached at his Miami office at 305-471-4150.]

**Adam J. Segal, a lecturer in ethnic marketing and political communication, is director of the Hispanic Voter Project at Johns Hopkins University in Washington, DC.

[EDITORS: He can be reached at his Washington, DC office at 202-265-3000.]



Mobile Summer Health Campaign Launched by National Alliance for Hispanic Health on First Day of Summer, June 21
Toll-Free “Su Familia Health Helpline” Will Answer Important Summer Health Questions about Skin Cancer, Leading Active Healthy Summer

Embargoed for Release
Wednesday, June 21, 2006


Contact: Adolph Falcón, (202) 797-4341
Adam J. Segal, (202) 422-4673

Washington, DC –– On the first day of summer, June 21, the National Alliance for Hispanic Health (the Alliance) will begin a new summer health campaign to reach Hispanics, of all generations and backgrounds, in their communities, at work and while they travel and vacation this summer.

The National Alliance for Hispanic Health’s “Mobile Summer Hispanic Health Campaign” will be “Making Health Information Accessible to Hispanic Americans Wherever They Go This Summer.”

“Two of the most important health issues facing the Hispanic community during the summer months are protection from the sun (including adequate use of sunblock) as well as drinking enough water whether they are at work or at play,” says Dr. Jane L. Delgado, President and CEO of the Alliance and author of SALUD—A Latina’s Guide to Total Health. “These two issues sound so simple but millions in our community are unaware of the life saving importance of these simple steps to prevent skin cancer and heat stroke.”

The national helpline (1-866-783-2645 or 1-866-SU-FAMILIA) offers free, reliable and confidential health information in Spanish and English. The Su Familia Helpline is available from 9:00 am to 6:00 pm, Eastern Standard Time, Monday through Friday.

Given summer mobility, the Alliance’s “Mobile Summer Hispanic Health Campaign” will reach Hispanic families through an innovative two-part campaign that will publicize both a new text message campaign (send the message “SALUD” to the text message number 5665 and the 1-866-SU-FAMILIA family health helpline.

Callers to 1-866-SU-FAMILIA speak to bilingual and culturally proficient health information specialists. Callers can receive basic health information, referral to information sources for the summer health topics they have questions about, or consumer-friendly fact sheets on a range of health issues. Also, by providing their zip code, callers can receive referral to one of over 20,000 local health providers, including community and migrant health centers. The Su Familia Helpline is available from 9:00am to 6:00pm, Eastern Standard Time, Monday through Friday.

The National Alliance for Hispanic Health is the nation's oldest and largest network of Hispanic health professionals. The nation's action forum for Hispanic health, Alliance members deliver caring services to over 14 million persons every year making a daily difference in the lives of Hispanic communities. For more information, visit the Alliance's website (www.hispanichealth.org) or call 1-866-SU-FAMILIA.

Dr. Delgado has led the Alliance to become the foremost source of information and trusted advocate for the health of Hispanics. She is one of the most widely sought-after experts on Hispanic health, winner of the 2005 Hispanic Heritage Award for education, and author of the award-winning book, SALUD—A Latina’s Guide to Total Health.

Please.......thank heavens I haven't eaten yet. They have been living in a tropical climate or desert heat their whole lives. Please don't tell me these basic things are "news" to them. I could understand teaching them about cold since that is new.......but please.

PINTO
do you have any information on the possible funding and ties to government, Universities etc.