Pesos for Pizzas: Eatery Finds It Bit off More Than it Could Chew


"When Dallas-based Pizza Patron began accepting Mexican pesos in January, the company's goal was to sell more pizza to its largely Latino customer base — not join the national debate on illegal immigration. But when the company's action attracted national attention, it was deluged with hate mail, including death threats, which continues to this day," the LA Times reports. "Wal-Mart and other retailers in towns along the U.S.-Mexico border accept pesos, but Pizza Patron has been criticized by anti-illegal immigration groups because many of its restaurants are far from the border. 'Go back to Mexico, if you love pesos so much,' read one of the milder e-mails sent to the company. At the pizza chain's 59 outlets across the Southwest, the promotion was initially considered a success: Pesos were used in 10% to 15% of sales."

http://steinreport.com/