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Mexican manufacturers face uncertain future

MEXICO: Manufacturers, known as maquiladoras, are hoping new policies can help business.

10:00 PM PST on Saturday, February 10, 2007

By DIANE LINDQUIST

Mexico's maquiladoras have recovered from severe losses suffered during Vicente Fox's administration, but industry leaders are worried that new President Felipe Calderon's focus on tourism and other economic sectors will leave them in the global dust.

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Copley News Service
Manufacturing plants face an uncertain future in Mexico, experts say.
Without a further easing of onerous government rules and customs procedures, they fear owners of assembly plants -- or maquiladoras -- that produce goods for the U.S. market will find India and China much more attractive.

In theory, industry experts say, the plants could help Calderon achieve his goal of attracting foreign investment to stimulate Mexican economic growth and job creation.

About a third of Mexico's annual foreign investment -- $20 billion -- flows to the border-concentrated industry. The sector creates more jobs than any other -- an average of 50,000 positions a year.

But the new president, who took office Dec. 1, has said little about his plans.

"What will be President Calderon's attitude toward the maquiladoras?" John H. Christman, Mexican director of Global Insight, a worldwide economic, financial and industry forecasting firm, asked recently. "None of the three major candidates made any reference to the industry during their campaigns."

Since becoming president, Calderon, a career politician who was Fox's energy secretary, has pledged to focus more on domestic sectors, such as tourism, as the engine of job growth.

That's worrying, said Christman, a 40-year maquiladora analyst, because Calderon's policies are likely to mold the future of an industry undergoing a crucial transformation.

A government decree in November changed the program under which the assembly plants operate. It combined the foreign-owned factories with the mostly Mexican companies and suppliers that operate under what is known as the PITEX program. Both are export promotion programs, but they previously operated under separate decrees.

The term maquiladora is being preserved, but the two different types of plants now function under the Decree for the Promotion of the Manufacturing, Maquiladora and Exportation Services Industry, known as the IMMEX program.

According to the government, the combination was necessary to consolidate regulations and legal framework and to simplify administration of the two export-promotion programs.

But industry representatives and experts at a recent San Diego conference on Mexico and China said the new IMMEX program doesn't go far enough to help the industry be globally competitive and, in some instances, hurts it.

"Will (the new decree) stimulate direct foreign investment? Will it speed customs procedures and costs? Will it reduce burdensome government regulations and paperwork?" Christman asked.

"I bet it won't."

Christman and other plant leaders said Calderon should refine the decree to eliminate remaining impediments and make it easier for foreign and domestic companies and their suppliers to start and maintain manufacturing operations in Mexico.

Customs procedures and the corporate tax structure also need to be changed, they said. Energy and labor law reforms should be implemented. And highways, seaports, airports and U.S.-Mexico border crossings should be expanded or created, they said.

Adding more of the recently devised foreign trade zones, in which customs charges and regulations are relaxed, is another instrument that could bring additional foreign companies to Mexico, said Gary Swedback, president of NAI Mexico, a global commercial real estate firm.

"They will support increased competition through tariff reduction, less red tape and through logistics and supply-chain mechanisms," Swedback said.

Such actions are deemed vital to positioning Mexico against India and China in attracting manufacturers who are seeking offshore locales to produce goods for the U.S. market.

Over the past three decades, Mexico's assembly plant industry, with a current value of $121.5 billion, propelled Mexico into the top ranks of industrialized nations.

The government started the program in 1965 as a way to employ Mexican migrants repatriated at the end of the U.S. bracero guest-worker program. Since then the industry has expanded both geographically and economically.

By 1973, plants, located mostly in the country's northern urban centers, accounted for nearly half Mexico's export assembly. And by 1985, the maquiladoras had become Mexico's second-largest source of income from foreign exports, behind oil.

But a crisis hit the industry early this decade when a U.S. recession cut deeply into sales of maquiladora products. At the same time, the Fox administration was introducing an array of confounding policies and urging plant operators at the U.S.-Mexico border to relocate to southern Mexico.

Instead, many left. The convergence of forces cost Mexico one-fifth of its maquiladora factories and jobs. Of the 900 plants that closed, a third went to China.

"Mexico chose a bad time to change its policy regarding maquiladoras just as there was a weak U.S. and world economy and China was revving up its industrial policy," said Nick Criss, industrial services director of the global real estate firm Cushman & Wakefield.

To survive in Mexico, manufacturers turned from low-wage assembly activities to higher-tech manufacturing operations that justified the region's relatively high wages and took advantage of its proximity to the United States.

Television manufacturers have revamped production lines to produce the new generation of plasma, LCD and rear-projection TVs. Electronic and electrical material producers, the category television manufacturers fall in, have increased their presence 10.5 percent since 2005. Auto and auto parts makers have grown more than 13 percent.

At the same time, textiles and apparel, which involve simple assembly processes needing little technical skills, have shrunk 23 percent.
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