Thread: Stupid Men Commericials Pervade the Media

http://onestdv.blogspot.com/2011/07/stu ... cials.html

Sunday, July 24, 2011

Stupid Men Commercials

The left often mocks the notion that white men are a victim group. When one looks at who "runs" everything and who comprises the productive working and middle classes, it would appear that white men have no problems. But such a short-sighted conception of "victim group" ignores the very important cultural means by which white men are demonized. In sum, "success" doesn't reduce merely to quantifiable measures, but rather exists as an amalgamation of practical and social metrics. We can't judge the health or vibrancy of a society, the latter defined as the ability of a society to offer its citizens meaningful experience, merely by charts and numbers.

With this mind comes the current prevailing commercial trend of goofy white beta males shown as incompetent and immature. Today's commercials, an undeniably integral aspect of culture, reflect the central premise of old maid Maureen Dowd's book, Are Men Necessary? So while white men probably write the actual commercials and make this society go, they must endure a culture that views them as dispensable and generally dull. Take this recent Chevy car commercial:



Let's recap:

Two nerdy, weak-looking white male SWPLs exhibit an extremely immature fascination with their car started by remote control. Of course, they don't have any control over the car, this ceded to a pioneering businesswoman girlfriend. The commercial ends with said woman toying with the men, clearly illustrating where the power lies.
And that's about the narrative of liberalism right there. Women as the staid and informed, white men as the irresponsible and naive, with the latter needing the former to keep everything running smoothly.

Now one could dismiss these kinds of commercials as innocuous fun. But this message, one so at odds with real life, permeates the entirety of our culture (think stupid, fat father/hot wife sitcoms and see this AskMen article with other commercial examples). When such a pattern emerges, one can't merely ignore it as benign because it affects the social landscape. And it affects it in such a profound way that I don't want to live in a culture that champions such values.

[I previously discussed another leftist themed commercial for DJ Hero 2, that one celebrating multiculturalism and minority vivacity.]
Posted by OneSTDV at 5:00 AM

From the above url

Sunday, July 24, 2011
Stupid Men Commercials
Stupid Men Commercials
The left often mocks the notion that white men are a victim group. When one looks at who "runs" everything and who comprises the productive working and middle classes, it would appear that white men have no problems. But such a short-sighted conception of "victim group" ignores the very important cultural means by which white men are demonized. In sum, "success" doesn't reduce merely to quantifiable measures, but rather exists as an amalgamation of practical and social metrics. We can't judge the health or vibrancy of a society, the latter defined as the ability of a society to offer its citizens meaningful experience, merely by charts and numbers.

With this mind comes the current prevailing commercial trend of goofy white beta males shown as incompetent and immature. Today's commercials, an undeniably integral aspect of culture, reflect the central premise of old maid Maureen Dowd's book, Are Men Necessary? So while white men probably write the actual commercials and make this society go, they must endure a culture that views them as dispensable and generally dull. Take this recent Chevy car commercial:



Let's recap:
Two nerdy, weak-looking white male SWPLs exhibit an extremely immature fascination with their car started by remote control. Of course, they don't have any control over the car, this ceded to a pioneering businesswoman girlfriend. The commercial ends with said woman toying with the men, clearly illustrating where the power lies.
And that's about the narrative of liberalism right there. Women as the staid and informed, white men as the irresponsible and naive, with the latter needing the former to keep everything running smoothly.

Now one could dismiss these kinds of commercials as innocuous fun. But this message, one so at odds with real life, permeates the entirety of our culture (think stupid, fat father/hot wife sitcoms and see this AskMen article with other commercial examples). When such a pattern emerges, one can't merely ignore it as benign because it affects the social landscape. And it affects it in such a profound way that I don't want to live in a culture that champions such values.

[I previously discussed another leftist themed commercial for DJ Hero 2, that one celebrating multiculturalism and minority vivacity.]
Posted by OneSTDV at 5:00 AM
Labels: Feminism, Gender, Popular Culture