From NBC Nightly New's Feature this week, "We The People".
Video at source

MSNBC.com

In down times, Hispanic market is booming

Nation’s largest minority commands attention of businesses, institutions

By Timothy Sun and Alex Johnson
Reporters
NBC News and msnbc.com
updated 3:19 a.m. PT, Wed., March. 4, 2009

With more than 46 million people, Nuevo Hispania is the 27th-largest nation on Earth and the fourth largest in the Western Hemisphere. Its residents wield $1 trillion of buying power in the marketplace. Even as the rest of the economy contracts in the global recession, Nuevo Hispania remains a thriving, even booming, market that’s expected to grow by 48 percent in the next four years.

And it’s not even a real country.

The imaginary “Nuevo Hispaniaâ€