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01-28-2010, 06:39 PM #1
Fox News Draws Most Viewers for 2010 State of the Union
Fox News Draws Most Viewers for 2010 State of the Union, Analysis
By Kevin Allocca on Jan 28, 2010 05:06 PM
Fox News had the largest audience of the cable news networks last night for President Barack Obama's State of the Union address and the subsequent analysis and discussion.
• FNC drew 5.7 million Total Viewers during the address alone.
• CNN was second with 3.3 million.
• MSNBC had 2.4 million.
In the first full-hour programs to air after the address, "Hannity" at 11pmET drew 3.65 million Total Viewers (1.22M A25-54 demo), "AC360" at 11pmET drew 1.64 million viewers (540K demo), and "Countdown" at 10:45pmET drew 1.51 million viewers (439K demo).
Breakdowns for the speech itself, the first block of analysis, primetime in general, and the speech/analysis/response:
• Total Viewers
9:10-10:20pm 10:20-10:30pm Prime (8-11p) 9-11pm
Fox News 5.741M 6.617M 5.244M 5.831M
CNN 3.326M 2.675M 2.441M 3.051M
MSNBC 2.410M 2.473M 1.928M 2.312M
• A25-54 demo
9:10-10:20pm 10:20-10:30pm Prime (8-11p) 9-11pm
Fox News 1.843M 2.183M 1.608M 1.880M
CNN 1.130M 875K 804K 1.024M
MSNBC 758K 678K 560K 712K
http://www.mediabistro.com/tvnewser/
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