Fox News Draws Most Viewers for 2010 State of the Union, Analysis


By Kevin Allocca on Jan 28, 2010 05:06 PM

Fox News had the largest audience of the cable news networks last night for President Barack Obama's State of the Union address and the subsequent analysis and discussion.

• FNC drew 5.7 million Total Viewers during the address alone.
• CNN was second with 3.3 million.
• MSNBC had 2.4 million.

In the first full-hour programs to air after the address, "Hannity" at 11pmET drew 3.65 million Total Viewers (1.22M A25-54 demo), "AC360" at 11pmET drew 1.64 million viewers (540K demo), and "Countdown" at 10:45pmET drew 1.51 million viewers (439K demo).

Breakdowns for the speech itself, the first block of analysis, primetime in general, and the speech/analysis/response:

• Total Viewers

9:10-10:20pm 10:20-10:30pm Prime (8-11p) 9-11pm
Fox News 5.741M 6.617M 5.244M 5.831M
CNN 3.326M 2.675M 2.441M 3.051M
MSNBC 2.410M 2.473M 1.928M 2.312M

• A25-54 demo

9:10-10:20pm 10:20-10:30pm Prime (8-11p) 9-11pm
Fox News 1.843M 2.183M 1.608M 1.880M
CNN 1.130M 875K 804K 1.024M
MSNBC 758K 678K 560K 712K

http://www.mediabistro.com/tvnewser/