IMTJ LAUNCHES MEDICAL TOURISM FAKE NEWS SERVICE

01 April 2017
Keith Pollard

In a remarkable about turn, Keith Pollard, Managing Editor of International Medical Travel Journal has announced the launch today, April 1st, of a ground breaking World Medical Tourism Fake News Service (WmTFns).





Keith comments: "We've been battling the tide of fake news and alternative facts in this business sector for more than ten years. It's time to go with the flow. We spend far too much time at IMTJ fact checking, researching and trying to separate the myth from reality.

If we just publish any old rubbish, life is going to be a lot easier, and I doubt if anyone will really notice. The added bonus is that we'll be able to get down the pub much earlier on a Friday lunchtime."

The service launches today and is aimed at IMTJ's 25 billion social media audience. (Most of these appear to be Indian technology students but they've been very happy to like us on Facebook for a minimal fee.)

The new venture is a Google Approved Fake News Service, and will also be distributed worldwide by email to anyone who has the slightest interest in medical tourism, or happens to know someone who's had their teeth fixed in Budapest, or their boobs boosted in Barcelona.

Highlights from the launch edition of the World Medical Tourism Fake News Service

If you read it here, it must be true!

Defining medical tourism "an impossibility"


Neil Lunt and his research team at the University of York have finally concluded that defining medical tourism is an impossibility.

"This country managed to split the atom, invented the pencil and developed the concept of geostationary satellites. But defining medical tourism is a Sisyphean task. We've given up", said Neil.

Constantine Constantinides, Secretary of the Global Health Travel Council and respected philosopher who knows a thing or two about Greek mythology disagrees... Read more

Medical Tourism Association announces new certification for next conference


The next edition of the MTA's World Global Medical Tourism Conference taking place in Greenland will feature the latest certification programme to be dreamt up by someone in the marketing department in Florida. According to the press release, the new "Medical Tourism Semi Professional (But Working On It)" certification programme will "plug the gap for those who have done a bit of work in the medical tourism field, but aren't quite sure whether they're getting it right." An MTA spokesman stated: "There really is a massive global need for this right now. There are 19 Reasons Why You Should Buy This Certification. I can't remember them all right now, but everyone gets a certificate framed in a choice of elegant wood or metal surround in a range of exciting colours. There's a frame to suit every budget. They look great on the wall in the hospital or clinic entrance. What's not to like? Patients can be assured that when going to an MTA certified Semi-Professional there's at least a 50-50 chance that things will be OK." ... Read more

UK/Ireland wall will block cross border healthcare flow


With the onset of Brexit, the UK government has announced a plan to construct a wall to separate Northern Ireland and Eire (which will remain within the EU.) Following the introduction of the EU Directive on cross border healthcare, the UK experienced a massive increase in the flow of Irish travelling into the UK for treatment in the UK's struggling NHS. Jeremy Hunt, the UK Health Minister, says: "It's time we took back control of our NHS. The whole system is overwhelmed. There are doctors and nursing staff flooding in from across the EU who have no idea of how to make a decent cup of tea or play cricket. " ... Read more

San Serriffe project fails to attract a single patient

The Indian Ocean island of San Serriffe has announced the complete and utter failure of one of the most ambitious medical tourism projects seen so far in the medical tourism sector. The creation of a medical city adjacent to Bodoni International Airport, consisting of two state of the art healthcare facilities: a 1,000 bed rehabilitation and care facility and a 500 bed orthopaedic centre, has failed to attract a single patient. The US consultancy firm, brought in to advise on the project, commented: "We made it very clear that if they built it, patients would come.

It's just going to take another decade or so. A patient reached out to us just the other day. We've circled back."... Read more

5,000 delegates to attend medical travel conference in Croatia

IMTJ's forthcoming Medical Travel Summit in Croatia will attract over 5,000 delegates from across the globe. These unprecedented delegate numbers have been achieved by co-hosting a number of totally unrelated events at the Summit venue:

  • The 9th World Summit on Vegan Nutrition
  • The 5th LBGT Blogging Boot Camp
  • The 2nd High Performance Long Jumping Forum
  • The 1st Alternative Facts Consortium
  • The World Social Media Hangout

IMTJ Event Director, Sarah Ward, states: "The more the merrier. Let's hope they all turn up, and that some of them wander into the medical tourism bit. We've attracted 200 Hosted Buyers from across the globe who are keen to visit the local vineyards and take in a few scenic tours of this beautiful country. It will undoubtedly be the biggest medical tourism event ever staged."... Read more

Keep your finger on the pulse

Keep up to date with what's going on in the medical tourism industry by signing up for IMTJ's World Medical Tourism Fake News Service.
Or... if understanding your customers and markets is important to your medical tourism business, and you want to know what's really going on in the sector, subscribe to IMTJ and make sure that you are always “in the know”.

https://www.imtj.com/articles/imtj-l...-news-service/