Top Five Climate Change Narratives in the Media

Coverage of climate has become more about narrative promotion than news



ROGER PIELKE JR.
APR 28, 2023



Source: University of Colorado Boulder

I’ve seen a lot over the past three decades. For instance, I’ve seen my own research on climate go from being widely covered in the late 1990s to 2000s, to journalists actively advocating for me to be fired in the 2010s to today, where thankfully my writing exists in this parallel universe called Substack. All this time my work remains pretty much the same — my research remains widely cited in the research community, including most recently by all three working group of the IPCC. It is not me that has changed.

Along the way I’ve been very public with my criticism of parts of the media, as I have watched climate journalism evolve from reporting of news to narrative promotion and protection. I have come to understand that it just so happens that some of my research happens to clash with leading narratives (e.g., disasters, RCP8.5) promoted nowadays by journalists on the so-called “climate beat” — itself a troubling concept.

Below I provide a list of the five most common types of climate stories that I see in the legacy and specialist media. I’ll admit to being a bit cheeky — it is Friday after all, but at the same time I also think there is a lot of truth to the list below. I’m calling out climate journalism because I am seeing its pathological effects on public views (especially among young people), on the research community and in policy discussions, including political advocacy. Climate is too important to be just another cul-de-sac of identity politics.

As ever, I am happy to hear from those on the climate beat, especially those whose work is implicated in the list below. I am happy to publish their responses or views here. I won’t hold my breath — as multiple journalists have told me in conversations that there is no way they can ever be seen to engage with me, as it is a professional hazard. But still, the invitation will remain open.

With that, let’s get to the list!

Top Five Climate Change Narratives in the Media (substack.com)[/COLOR]