Thread: National recall after Newsweek misfires with Clinton cover

National recall after Newsweek misfires with Clinton cover

November 9, 2016 | 4:01pm



A national recall went out Wednesday for the special “Madame President” issue of Newsweek that was prematurely shipped to stores and newsstands across the country.

At the same time, the publisher of the magazine will rush the “President Trump” version of the commemorative issue to press on Thursday — so it will get to stores next week.

“Like everybody else, we got it wrong,” said Tony Romando, CEO of Topix Media, the Newsweek partner which produces special issues under the popular brand.

Both a Clinton and a Trump commemorative issue were designed and laid out in advance, but Topix Media, believing late last week that Clinton was likely to win, shipped only the Clinton issue.

The magazine hit stores Tuesday. While retailers were told not to put issues on sale prior to the election, a handful did.

Romando claims only 17 Clinton magazines were sold — out of 125,000 printed and shipped.

“All wholesalers and retailers have been asked to return any issues they have as we need to clear room for [150,000 copies of] the President Trump issue,” Romando said. “We expect it to sell very well as there is obviously a great demand.”

The Barnes & Noble on Union Square that was selling “Madam President” issues Tuesday had none on their shelves Wednesday, according to a clerk in the magazine section, who told The Post he didn’t know if they sold out or were pulled.

Romando said he plans to print more copies of the Trump version because the upset victory would lead to bigger sales.

http://nypost.com/2016/11/09/nationa...clinton-cover/

Newsweek under fire for presidential commemorative covers

November 9, 2016 | 12:24am



Newsweek’s partner in its commemorative-issue business clearly jumped the gun by printing and distributing a “Madam President” issue proclaiming Hillary Clinton had won the election.

The issue went on sale on Tuesday before polls closed.

Media Ink was able to pick up a copy at the Barnes & Noble bookstore on Union Square.

While Newsweek Editor-in-Chief Jim Impoco okays the covers, the issues are actually produced by Topix Media, which pays a licensing fee to Newsweek owner IBT Media.

The special issue triggered howls of protest from Trump supporters who claimed it demonstrated that the election was “rigged” by the main stream media.

Topix Media CEO Tony Romando said his staff also worked up a “President Trump” issue in case the Republican won. But when poll numbers showed last weekend that Hillary was likely to win, he printed and shipped copies to get them to retail outlets.

If Hillary loses, those unsold issues would be recalled and pulped, he said

http://nypost.com/2016/11/09/newswee...rative-covers/

LOL!!! See? You can't trust the news any more.