Thread: How'd the Bogota N.J. Mayor like this action?

http://www.azcentral.com/php-bin/clickt ... v0708.html

2 stations join forces to reach Latino viewers

Mel Meléndez
The Arizona Republic
Jul. 8, 2006 12:00 AM


PHOENIX - Phoenix (city) is partnering with a new Spanish-language television station to help produce programs in español.

Those backing the effort say it's only a matter of time before PHX 11, the city's public news and information station, begins airing shows in Spanish to improve outreach efforts with the area's growing Latino population.
"This will eventually happen because we already blanket the Hispanic community with pamphlets, radio ads and our city's bilingual Web site," said Deborah Sedillo Dugan, PHX 11's station manager. "So having Spanish content on our own station is a definite goal."

Last month, PHX 11, which operates on Cox and Qwest cable channels 11, joined with Channel 42 (KVPA). The government station will help produce news and information segments for KVPA, including updates on city projects, such as downtown redevelopment efforts, social services programs and public-service education.

"We're already producing these segments in-house in English for our station," Sedillo Dugan said. "But bringing in KVPA to produce Spanish versions of our segments is a very cost-effective way for us to serve our growing Spanish-speaking population."

More than 34 percent of the city's 1.5 million residents are Latinos, making Phoenix the ninth-largest Hispanic market in the country, according to LAT TV, the Houston-based broadcasting company that runs KVPA.

"More than 34 percent of the city's 1.5 million residents are Latinos, making Phoenix the ninth-largest Hispanic market in the country, according to LAT TV, the Houston-based broadcasting company that runs KVPA."

They may be Latinos, but they may have lived there for 7 generations and English is their first language.

My ethnicity is Russian. I don't speak a word of it. Does the city's TV station feel compelled to make an effort to reach out to me because of my ethnicity?

(You'll never hear Mayor Gordan say what Bogata N.J.'s Mayor said, ha ha.)

It looks like here in South Florida , there are a bunch of spanish speaking stations. If they are American citizens as most of the Cubans are why this amount of spanish speaking networks on the radio and TV?

The cable and dish networks can't support the systems on the Hispanic population alone. You subsidize it. There are none of these companies plugged in here and will not be as long as my fees go to supply Hispanic programming that's useless. I read the Lou Dobbs transcripts on the CNN site.

Happy you..., I blocked all of them on my TV set so they don't come into my house.

I have Adelphia cable and I am happy to say I have zero spanish stations

Here the only one is Comcast (as all of my city, except for satelite) and as I live in a condo ,the cable is provided by the building administrator.

This isn't about Spanish Language stations like Univision (commercial), this is about City sponsored public channels that are strictly taxpayer subsidized and it's content is OK'd by a city department.

TAXPAYER CITY SPONSERED SPANISH LANGUAGE TV!