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Leading Authority on Hispanic Trends Sheds Light on Latest Pew Hispanic Findings and Bush Immigration Proposal

Hector Orci Available for Comment on Immigration Reform in America

LOS ANGELES, Dec. 7 /PRNewswire/ -- The Pew Hispanic Center released new findings today concerning undocumented migrant labor in the U.S. This study analyzes the employment experience of migrants before they left Mexico, their transition into the U.S. labor market, and their economic status in their new jobs. The study also cites that the vast majority were gainfully employed before they left for the U.S.

President Bush has recently announced plans for a guest worker program
that would temporarily legalize the status of millions of undocumented workers (UW's). Some political experts think the White House will pursue this plan before year's end. The proposed program offers the estimated 11 million UW's in the United States the chance to register and work for up to six years. They must then return to their home countries for a year to apply for a new work permit.

Hector Orci, CEO, co-founder and chairman of La Agencia de Orci, a leading national Hispanic advertising agency, and one of Hispanic Business Magazine's "100 Most Influential Hispanics," is currently available for comment on the communication strategies that will need to be implemented in order to make such a program successful. He has a unique perspective on this topic; his agency conducted the research and advertising for the Immigration Reform and Control Act (IRCA) of 1986, for the Immigration and Naturalization Service (INS). The ads were created in 48 languages and included TV, out door, radio, print, direct marketing and community outreach. The messages were designed to create trust in the legalization program that would convince UW's to participate. This was one of the most successful immigration programs in US history.

Hector Orci is available for comment on the nuances of such pertinent issues as:

* The implications of the latest Pew findings

* The major concerns of undocumented workers (UW)

* Will a possible fine or a fee be an obstacle to persuading UW's to file
for the program?

* What needs to be said to UW's to give them confidence in the White
House proposed program?

* Will UW's participate if there is no promise of eventual citizenship?

* How can slight language nuances can make or break the effectiveness of
messages to Hispanics or UW's of other ethnicities or nationalities?

* What type of communication worked in the past?

About Hector Orci

Hector has helped pioneer the growth and recognition of the U.S. Hispanic
marketing industry while helping increase sales and profits for many fortune 500 companies, including American Honda, Allstate Insurance, and Verizon. Mr. Orci was instrumental in forming the U.S. Hispanic marketing industry's first and most influential trade organization, the Association of Hispanic Advertising Agencies (AHAA), and was its founding president. He also teaches an extension course on Effective Advertising and Marketing to Latino Consumers
at UCLA.



SOURCE La Agencia de Orci