http://www.tucsoncitizen.com/index.php? ... 05d1_sears

Now Sears is "Hispandering!" Man ... where are we? Is this still the USA???? How about a new line of "American" apparel .. complete with stars and stripes, the Statue of Liberty, a few t-shirts that declare "LEGAL!"

Grrrrrr ... this is INSANITY .. but it will make big bucks for Sears. Hey ...is that why Sears is doing this? Oh .. silly me. I should have understood the motive.

Well, I won't be buying any Latina apparel! .. or anything else from Sears!

Sears to unveil new line of Latina apparel
Dow Jones News Service
April 20, 2005

HOFFMAN ESTATES, Ill. - Sears Holdings Corp. and Latina Media Ventures, the publisher of Latina magazine, yesterday said they would create a new line of apparel, footwear and handbags designed for Hispanic women.
The new line, called Latina Life apparel, is designed by Jones Apparel Group Inc. under the fashion direction of Latina magazine.

It will make its debut at 425 Sears stores this fall, Sears Holdings said.

The brand will be extended to include costume jewelry and other accessories next spring.

Sears said the Hispanic market is an important audience for retailers, representing more than 13 percent of the U.S. population.

Sears Holdings, the nation's third-largest retailer, was formed by the acquisition of department store operator Sears, Roebuck & Co. by Kmart Holding Corp. in March.