With an eye on the fast-growing Hispanic market, State Farm Insurance Cos. will announce Thursday that it will be the lead sponsor of the largest national campaign thus far to encourage Latinos to become U.S. citizens and register to vote. That will make it the first mainstream U.S. corporation to put money behind the massive mobilization effort ahead of the November presidential vote.

State Farm, one of the country's top home and auto insurers, will inject $1 million into the "Ya Es Hora" (It's About Time) campaign.

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What does this have to do with their business? Who runs State Farm?