Thread: UTAH: Why big business love illegals and Hispanics

Utah businesses adapting to Hispanic population growth
May 27th, 2011 @ 4:57pm
By Steve Fidel
SALT LAKE CITY — Hispanics accounted for more than half of the total U.S. population increase between 2000 and 2010 with the Hispanic population growing at four times the overall growth rate, according to a new Census Bureau report.

In Utah, the overall population grew 23.8 percent during that decade with Hispanics accounting for 77.8 percent of that growth.

"Hispanics spend $6.5 billion in Utah each year." -- Patricia Dark, editor, El Observador,
Aside from the ongoing debate about immigration, the population shift has the business community adapting to a changing clientele.

"Hispanics spend $6.5 billion in Utah each year," said Patricia Dark, the editor of El Observador, the Spanish-language newspaper launched by the Deseret News in February 2010. "A year ago we had zero readers and zero advertisers. Now we have 60,000 readers a week in the Salt Lake Valley and major advertising accounts" that include R.C. Willey, the Larry H. Miller group, Wells Fargo, Zions Bank and Ivory Homes.

Dark said businesses have been skeptical about spending advertising dollars in the Hispanic market, "but they are shocked at the huge response they're getting from their ads."

Related:
National population ages, Utah still ranks youngest in median age
Although modest compared to the 2.4-year increase between the 1990 and 2000 census,the 2010 census showed that America's national population aged 1.9 years.
"Zions Bank has been aggressively involved in the Hispanic/Latino market since 2004," said Juancarlos Judd, senior vice president and diverse markets director. "It's a market we already knew was there, and we are competitively trying to get their business."

Verizon Wireless spokesman Bob Kelley said a larger share of the communications giant's promotions budget is focused on the Hispanic market. "It is definitely a growing proportion of our spending."

Change is also evident inside the company, like at Verizon's 1,300-employee call center in West Valley City. "As we recruit new employees at both our retail stores and our call centers, bilingual speaking — English, Spanish — is a major benefit that we look for in employees," Kelley said.

"Likewise with our collateral materials — our websites, our advertising — an increasing proportion of our investment dollars are going into Spanish language or bilanguage material."

Awareness of the ongoing surge in the Hispanic population is evident by the increase in the number of specialty markets — and major grocery store chains like Smith's Food and Drug stores.

The Utah scenario is reflective of changes throughout the U.S., with the Hispanic population growing in all 50 states and the District of Columbia, the Census Bureau reports.
While many grocery items will be the same in every Smith's location, stores in neighborhoods with a large Hispanic population will have significantly more items of interest to Hispanic customers.

The Rose Park store, for example, commits a significant portion of floor space at the front of the store to fresh vegetables that are staple grocery items for Hispanics, as well as brands of cookies and sodas, imported from Mexico, primarily of interest to Hispanic customers.

Store staffing reflects neighborhood shoppers as well. "More than half of our front end baggers and checkers are Spanish speaking," said Marsha Gilford, vice president of public affairs for Smith's Food and Drug stores.

"Communities are changing. Our community is changing. And we want to make sure that Smith's is their destination for items they need for their families and their traditions," she said.

The Utah scenario is reflective of changes throughout the U.S., with the Hispanic population growing in all 50 states and the District of Columbia, the Census Bureau reports.

The Mexican-origin population represented the largest Hispanic group in 40 states, with more than half of these states in the South and West regions of the country.

Email:sfidel@ksl.com

Source: http://www.ksl.com/?nid=148&sid=15727137

It's interesting to note that there is no mention of illegals. Now it's "OUR community"
In other words: Profits.

Originally Posted by legalalien

It's interesting to note that there is no mention of illegals. Now it's "OUR community"
In other words: Profits.

They pound in the fact that illegals spend $6.5 billion but they leave out what they take in Social Services they're not entitled to. And yes I agree, it all boils down to the almighty dollar!

I hope and pray as more states enact laws against illegals that they all "migrate" towards friendly Utah. Sorry Utah legal residents you may not have asked for this, but you're gonna get it!

As for the businesses that want their patronage, be prepared for the high rate of pilfering that goes with that catering. Be prepared to lose your AMERICAN patrons. I believe that more and more Americans are refusing to spend their hard earned dollars in a store that caters to illegals. I know I have! And you better sock those dollars away business people... cause when we take back our country YOU will be the "biggest losers"! You turn your back on your fellow citizens, they hopefully won't forget when YOUR time of need comes!

Illegal Immigrant=subsidized cheap labor=consumer of beer/cell phones =good for business,-loser American taxpayer, winner politicians and businesses.

We've become a nation of services, corner beer stores not manufacturing so business wants consumers and cheap labor it does not matter to most of the business community that it's destroying America as long as their profit/loss sheet shows them in the black. Remember the holder of a Lone Star Card(food stamps) buys as much or more groceries as you and I do.

The world moves on greed, power or sex, with morals and values taking a huge beating.

why the buseiness like this illegal Immigrants they work cheap
well they are the fool
we want the right pay & the Buseiness guy get cut
why they also have the illegal immigrants . doing the home cleaning the illegal immigrants are the fool
Im very happy Gov jan did what she did . good for you
& now every other state stand up for your country
all the American want work also
no amnesty

"Hispanics spend $6.5 billion in Utah each year

I have my doubts about this figure

Hispanics accounted for more than half of the total U.S. population increase between 2000 and 2010 with the Hispanic population growing at four times the overall growth rate, according to a new Census Bureau report.

And why are they growing so rapidly? When the average American CITIZENS know they can not afford large families in todays economic environment

Originally Posted by oldguy

Illegal Immigrant=subsidized cheap labor=consumer of beer/cell phones =good for business,-loser American taxpayer, winner politicians and businesses.

We've become a nation of services, corner beer stores not manufacturing so business wants consumers and cheap labor it does not matter to most of the business community that it's destroying America as long as their profit/loss sheet shows them in the black. Remember the holder of a Lone Star Card(food stamps) buys as much or more groceries as you and I do.

The world moves on greed, power or sex, with morals and values taking a huge beating.

Right on the money, with your statement