The correct translation is "it's your city, it's your team". It is just a commercial sign with a commercial intent but it is a bit insensitive.
My family is bilingual English Spanish. I was on the telephone complaining to the Relaciones about the Guia Migrante and my inability to do day job work in Mexico when I visit there on a visitors visa. I had tried that twenty years ago and was warned by an agent to cease or be arrested.