Hispanic Consumers Prefer English

"Contrary to the conventional wisdom of many American business and political leaders, most U.S. Hispanics prefer reading English language newspapers and watching TV in English, even while speaking Spanish at home.

"The data comes from a survey conducted this fall by Ipsos U.S. Hispanic Omnibus, a survey-based international market research firm. The survey found that even though a majority of respondents, 52 percent, spoke Spanish at home they preferred watching English language over Spanish language television by a margin of 54 percent to 40 percent.

"In other findings, the market research revealed:

* 56 percent of Hispanics prefer reading English language newspapers

* Younger Hispanics, ages 18-34, wre slightly more likely to watch English language TV (54 percent) compared to middle-aged Hispanics, ages 35-54 (52 percent)

* College educated Hispanics ovewhelmingly prefer Engish-language television (80 percent)

"The survey shows a population that is often very much at ease switching between English and Spanish, depending on circumstances."

Copied from "The ProEnglish Advocate", Volume 15 - Number 1, April 2009, p. 6.

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