Huge rebranding effort in order to reinvent itself, Community Organizations International

ACORN International Changes Its Name. Why?

By Matthew Vadum Tuesday, June 23, 2009

ACORN may be about to embark on a huge rebranding effort in order to reinvent itself.

As I told the Washington Times, the revelation that disgraced ACORN founder Wade Rathke has renamed ACORN International, which is ACORN’s international consultancy, is a sign that Rathke is trying to dissociate the ACORN affiliate from the oceans of bad ink ACORN has received in the U.S. over the last year.

There’s no point in reinventing the wheel so to speak, so I’ll just quote myself (which I confess feels a little weird).

“The brand is tarnished and he doesn’t want to be associated with ACORN because of all the problems that he is, ironically, largely responsibly for,â€