Baja business groups launch medical tourism campaigns

By Janet Lavelle
Monday, October 18, 2010 at 6:23 p.m.

For decades, U.S. residents have crossed the border in search of cheap dentistry, alternative health care and pharmacies providing easy access to prescription drugs.

Now, health providers in Tijuana say they have much more to offer in the way of sophisticated medical office procedures and hospital care, and have created business groups aimed at getting that word out to U.S. consumers.

“In the past, the focus was on low cost. But in the last five years, doctors have been offering more complex treatments, hiring more bilingual personnel and doing more professional marketing,