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  1. #1
    Senior Member JohnDoe2's Avatar
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    Cyber Monday retail sales may hit record

    Cyber Monday retail sales may hit record

    In what began as an afterthought to Black Friday, Cyber Monday has become the No. 1 online shopping day of the year. There are signs that consumers plan to spend heavily online this holiday season.

    By Andrea Chang, Los Angeles Times
    November 27, 2011, 5:32 p.m.

    The Black Friday frenzy is over, but consumers have another major shopping event to keep the spending marathon going.

    The first Monday after Thanksgiving, Cyber Monday traditionally marks the first big jump in online spending for the holidays. Millions of consumers are expected to storm retail websites for Web-only deep discounts, special promotions and free shipping.

    No longer just an afterthought to Black Friday, Cyber Monday has grown in importance in recent years.

    In 2006 it was only the 12th-biggest online spending day of the year. It's jumped in the rankings every year since, landing in the No. 1 spot last year for the first time, said Andrew Lipsman, vice president of industry analysis at market research firm ComScore Inc., which tracks online spending.

    Cyber Monday sales topped $1 billion in 2010, and Lipsman estimated that sales this year could reach a record $1.2 billion.

    Already there are signs that consumers plan to spend heavily online this Christmas season.

    ComScore reported Sunday that U.S. retail e-commerce spending rose 26% on Black Friday compared with the same day last year. The firm reported $816 million in online sales for the day, up from $648 million.

    Fifty million Americans visited retail websites on Black Friday, a 35% increase from a year earlier, ComScore said. The most-visited site was e-commerce giant Amazon.com Inc., followed by Wal-Mart Stores Inc., Best Buy Co., Target Corp. and Apple Inc.

    Thanksgiving Day saw an 18% year-over-year increase in online retail sales, to $479 million, ComScore said. Online spending through the first 25 days of November totaled $12.7 billion, up 15% compared with the same period last year.

    That bodes well for the retail industry ahead of Cyber Monday, which has gained momentum in recent years thanks to merchants' aggressive marketing efforts to increase consumer awareness of the day. At the same time, Americans have become more comfortable shopping on their laptops, smartphones and tablets.

    Cyber Monday is typically a hit with office workers, who use their computers to shop on the job. About half the day's online sales are expected to come from people at work.

    With consumers expected to shop carefully this holiday season, retailers say they'll continue to roll out the deals in stores and online every week leading up to Christmas.

    The National Retail Federation predicts that total retail sales will rise a modest 2.8% year over year during the November-December period to $465 billion. Online retail spending is estimated to reach about $37.6 billion for the holiday period, up from $32.6 billion a year earlier, ComScore said.

    andrea.chang@latimes.com

    http://www.latimes.com/business/la-fi-c ... 4987.story
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    Senior Member AmericanTreeFarmer's Avatar
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    Senior Member AmericanTreeFarmer's Avatar
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    Senior Member AmericanTreeFarmer's Avatar
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    I hope that no shoppers get stuck ordering three times the merchandise they wanted due to a computer glitch.

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    Reporting without fear or favor-American Rattlesnake

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    Senior Member JohnDoe2's Avatar
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    Buyers click away as Cyber Monday sales jump 20%

    By Hadley Malcolm, Jayne O'Donnell and Laura Petrecca, USA TODAY
    Updated 1h 42m ago

    Online traffic is up 43% from last year, says content delivery network Akamai, and online sales are up 20% over Cyber Monday 2010 as of noon ET, says IBM Smarter Commerce, a Web performance analytics firm for 500 of the largest retail websites.

    Electronics are the most popular items, with sales up 26% over last year, and products such as flat-screen TVs and digital cameras are leading the pack, says PriceGrabber. EBay's Cyber Monday special this morning on a white Apple iPad2 for $449 sold out in less than two hours, says Richelle Parham, chief marketing officer for eBay North America.

    Even with a flurry of online traffic, retailers appear to be pulling off Cyber Monday without a glitch, so far. Web performance expert Steve Tack says retailers have worked hard to deliver an online shopping season free of the website crashes and technical problems common in previous years.

    "The industry has done a pretty good job of getting a stable site that is better at dealing with the demands placed on it," says Tack, chief technology officer for website and applications performance at Web-tracking company Compuware Gomez. "People only have so much patience. If a site is not loading fast enough, they'll abandon it."

    Sara Mannone, 39, of Denver was enticed online this morning by Lands' End's promise of 30% off everything and free shipping. She says she didn't encounter any problems with the retailer's site and was happy with its customer service. "I even changed my mind after I had purchased something and e-mailed them, and they removed my item, no problem," the data researcher says.

    Sears spent more than a year preparing for this holiday season's deluge of digital shoppers, says Michael Murray, chief marketing officer of online for Sears Holdings. In addition to ramping up overall online capabilities, Sears also focused on making it easier for shoppers to buy via mobile devices.

    "We spent the last year really focusing (to make sure) our mobile experience was full and complete," he says. They focused on speed, as well as features and functionality, he says.

    Online luggage and handbag site eBags also did testing ahead of time to make sure its site could handle Cyber Monday traffic. It's seeing a record sales day, up 46% over last year, says Peter Cobb, the site's co-founder. He says luggage sets and packing cubes are among today's best-selling items.

    http://www.usatoday.com/money/industrie ... 51443770/1
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