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  1. #1
    Senior Member JohnDoe2's Avatar
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    Facebook just lost one of the biggest advertisers in the world for the rest of 2020

    Facebook just lost one of the biggest advertisers in the world for the rest of 2020

    Unilever joins a growing list of other companies, including the wireless service Verizon, in pausing its ad spending.
    June 26, 2020, 10:03 AM PDT / Updated June 26, 2020, 11:09 AM PDT
    By Claire Atkinson

    The campaign to convince marketers to ditch Facebook has added one of the world's largest advertising spenders.


    The global consumer packaged goods company Unilever announced Friday that it will halt its advertising on Facebook and Instagram, joining a growing movement to stop spending ad dollars on the social media platforms.


    The New Jersey-based conglomerate also said it would pull its advertising from Twitter because of a polarized climate on social media, which is being exacerbated by the upcoming election.


    Dove is one of Unilever's best known brands. Unilever

    In a post on its website, Unilever referred to its "Responsibility Framework that calls for more responsible platforms, content and infrastructure."

    "Continuing to advertise on these platforms at this time would not add value to people and society," the company stated. "We will be monitoring ongoing and will revisit our current position if necessary."


    Unilever joins a growing list of advertisers, including wireless service company Verizon, in pausing its ad spending. The moves come as social justice organizations and advertising watchdogs have teamed up to pressure companies with details about how their ads are supporting hate speech.


    The Wall Street Journal
    was first to report the Unilever news.


    Unilever is one of the biggest advertisers in the world, spending about $8.2 billion in 2019 on "brand and marketing investment," according to the company's annual report. It owns a variety of consumer brands including Lipton tea, Dove beauty products and the Axe line of men's grooming products.




    Facebook has been the subject of criticism for its decision not to take action on statements from President Donald Trump that warned that looters during protests would be shot. While the platform has in recent years taken numerous steps to crack down on hate speech, civil rights groups remain critical of the social platform's role in the rise of extremism along with the latitude it gives to the president.

    Facebook spokesperson Andy Stone said the company invests billions of dollars a year to keep its platform safe.


    "We’ve opened ourselves up to a civil rights audit, and we have banned 250 white supremacist organizations from Facebook and Instagram," Stone said in an emailed statement.


    Stone also stressed a recent European Union report that said Facebook identified 90 percent of hate speech before it was reported and acts faster that Twitter or YouTube.

    https://www.nbcnews.com/business/bus...-2020-n1232262

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  2. #2
    Senior Member JohnDoe2's Avatar
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  3. #3
    Senior Member JohnDoe2's Avatar
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    More For you



    Facebook policy changes fail to quell advertiser revolt as Coca-Cola pulls ads

    Facebook has announced changes to its policies around hate speech and voter suppression, but the measures have done little to quell the wave of companies ...
    The Guardian 8 minutes ago

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  4. #4
    Senior Member JohnDoe2's Avatar
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    Starbucks suspends social media ads over hate speech

    Starbucks has announced it will suspend advertising on some social media platforms in response to hate speech. The coffee giant joins global brands including ...
    BBC News 2 hours ago




    Pepsi quietly joining Facebook ad boycott: sources

    PepsiCo, Inc. is quietly joining the growing number of companies pulling ad dollars from Facebook, people close to the matter tell FOX Business.
    Fox Business
    7 hours ago

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    Senior Member JohnDoe2's Avatar
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    play_arrowFord, Adidas and Denny's join the growing list of companies pausing Facebook ad spending

    Major advertisers are continuing to join the "#StopHateForProfit" campaign, promising to stop Facebook ad spend to ramp up pressure on the social media ...
    CNBC 5 minutes ago


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  6. #6
    Senior Member JohnDoe2's Avatar
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  7. #7
    Senior Member JohnDoe2's Avatar
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    Trump Campaign Has Spent $325,000 on Facebook Ads ...

    www.nytimes.com › U.S. › Politics

    17 hours ago - Mr. Parscale, the president's campaign manager, is one of only three people whose Facebook and Instagram pages have been used by the ...






    Trump Campaign Has Spent $325,000 on Facebook Ads Featuring Brad Parscale’s Page

    The New York Times·17 hours ago

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  8. #8
    Senior Member JohnDoe2's Avatar
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    CNN

    Facebook generated $69.7 billion from advertising in 2019, more than 98% of its total revenue for the year. And most of those ad dollars don't come from companies like Starbucks (SBUX) and Coca Cola so much as the sprawling list of small and medium-sized businesses who use Facebook to attract customers and build their brands.
    Facebook has 8 million advertisers, it said earlier this year. Of those, the highest-spending 100 brands accounted for $4.2 billion in Facebook advertising last year, according to data from marketing research firm Pathmatics -- or only about 6% of the platform's ad revenue. The last time Facebook shared that data itself was in April 2019, when COO Sheryl Sandberg said the top 100 advertisers represented "less than 20%" of total ad revenue.
    Last edited by JohnDoe2; 07-01-2020 at 05:17 PM.
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  9. #9
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    Canada's biggest banks join boycott of Facebook platforms

    TORONTO (Reuters) - Canada's biggest lenders confirmed on Friday they had joined a widespread boycott of Facebook Inc (FB.O) begun by U.S. civil rights ...
    Reuters
    1 hour ago

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