Thread: Pizza Patrón Excepts Pesos

This is not a new story but it just came to mind and I thought I would post it to see what the general reaction was to it.

01/08/07

Dallas, TX - January, 08, 2007 - Pizza Patrón, the premier Latino pizza brand, which goes by the slogan "Mas Pizza. Menos Dinero," announced today that it would be accepting Mexican pesos as well as U.S. currency at each of its 59 locations nationwide. The Pizza por Pesos" program goes into effect immediately, and is scheduled to run until the end of February 2007. The timetable may be extended depending upon the needs of their core Hispanic customer base.

"Many of our customers travel back and forth to Mexico regularly, and sometimes they end up with pesos left over," said Ernesto Alonso Hernandez, director or restaurant operations for Pizza Patrón Inc. "We have always welcomed our people, and now we also welcome the currency of our homeland. We want to make Pizza Patrón a better choice for our customers than any of our competitors."

The program will be supported by in-store graphics and displays that feature the flag of Mexico as well as the message 'Bienvenido Paisano' (Welcome Countrymen). Pizza Patrón is the only national pizza franchise to offer a 15-inch large ready now pizza for $4.99, part of their Lista™ (ready now) line of menu items. The brand has always been committed to providing an affordable family meal, and now makes it even more convenient with the acceptance of Pesos!

About Pizza Patrón
Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations to 59 and more than 40 under development. Pizza Patrón features fun and festive carryout-only pizza stores that are community based in Spanish speaking or predominately Hispanic neighborhoods and recently added its first dine-in location in May 2005. In 2006, Pizza Patron introduced its 'Lista™' program, offering ready now large 15-inch pizzas, available in pepperoni and cheese for $4.99 in all 59 locations, making it the only franchise in the United States to offer a 15-inch large ready now pizza for $4.99. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. The sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100 percent mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large 'La Patrona' pizza with everything is only $7.99.

Contact
Pizza Patrón Inc.
Andrew Gamm
972-613-8000
andy@pizzapatron.com

we wish they would "except" Mex pesos, but they actually "accept" that foreign currency....

a pizza parlor full of sound and fury, signifying nothing!

Perhaps its a ploy to find out where these suckers are then bust 'em.

I can see it now:
News article:
"Americans for Justice group "Peso Spendifico Por Justico" has nabbed 40 criminal illegal Peso-spending North Americans in Chicago, where the world's best Pizzarios have established their foothold on the Chicago Pizza biz. Front counter attendant Jose said, while the police handcuffed over 40 patrons at PSPJ in the background, "I no know what to do, who eat all this?" while pointing to the shelves behind him chock full of bean pizza. "Nobody eat this stuff, only Peso carryin' vatos."

Wishfull thinking Geoff!

ANd the other Pizza shops around there should be advertising that they except "REAL US Money" !! Turn around this on them, show Americans that they can go someplace where they know that US citizens are willing to use the money of the nation!

Hit them where it hurts, in the pocket book! Less business means less PIZZA'S, means less crap from this trash company!

Ken

How interesting.

Not to mention that "Pizza" is an Italian dish.

So besides Gato Bell, what other restaurant serves Mexican Pizza? I don't know what their stuff tastes like, but I can't afford it neways. No diniero aqui.