Inside Barack Obama's Hispanic strategy

POLITICO.COM
By JONATHAN MARTIN
5/14/09 4:20 AM EDT

The Obama administration is putting considerable effort into retaining the Hispanic vote.

TEMPE, Arizona – To get an idea of just how much effort the Obama administration is putting into retaining the support of the Hispanic community, click on the homepage of Eduardo Sotelo.

Don’t know who that is?

Top Obama aides do, and they’ve already had the president speak twice to the nationally syndicated radio talk show powerhouse better known as “Piolin.â€