Rise of the Sanchize: The Jets' Mark Sánchez Is the NFL's Latino Franchise Player

By Maria Burns Ortiz

Published January 21, 2011

INDIANAPOLIS, IN - JANUARY 08: Quarterback Mark Sanchez of the New York Jets warms up against the Indianapolis Colts during their 2011 AFC wild card playoff game at Lucas Oil Stadium on January 8, 2011 in Indianapolis, Indiana. (Photo by Andy Lyons/Getty Images)

Mark Sánchez has the potential to be the first quarterback to lead the Jets to a Super Bowl since Joe Namath.

And like Namath, he has the charisma necessary to be the face of a sports team in the nation’s largest media market.

But while Broadway Joe was a persona, Sánchez is a franchise. Scratch that, the “Sanchize.â€