Discrimination? Super Bowl network rejects ad with gay theme
Reported by: ABC15.com staff
Last Update: 1/30 9:31 pm


ManCrunch.com ad (YouTube) One Super Bowl ad has already been rejected by the network showing the playoff game -- and this year it's not one produced by Scottsdale-based Go Daddy.

According to a report in The Hollywood Reporter, CBS said the ad that shows two male fans making out "is not within the Network's Broadcast Standards for Super Bowl Sunday."

The ad, from ManCrunch.com, a dating site for men, shows two men sitting on a sofa watching a football game and as they both reach for a chip their hands touch and soon they're making out.

James Hibberd reports in The Live Feed that the network reportedly felt the site offering the ad was trying to generate free publicity by submitting a Super Bowl ad they knew was likely to be rejected and ultimately unwilling to pay for.

Reportedly a 30 second Super Bowl ad sells for $2.5 million or more.

A spokesperson with ManCrunch.com denied that the ad was a marketing ploy and called the network's decisions discriminatory.

Elissa Buchter argued that if the ad showed a woman and man kissing it would have been accepted.

LET US KNOW WHAT YOU THINK. IS REJECTING THE AD DISCRIMINATION?



Warning: The ad may not be suited for viewing by all readers
ManCrunch.com ad on YouTube

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