Online Games, a Path to Young Consumers


HESPERIA, Calif. — Deep into one of her favorite computer games, Lesly Lopez, 10, moves her mouse to click on a cartoon bee. She drags and drops it into an empty panel, creating her own comic strip.
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J. Emilio Flores for The New York Times

Lesley Lopez, 10, creates comics on the Honey Nut Cheerios Web site, and pesters her mother to buy sugary cereals.

Lesly likes this online game so much that she plays twice a week, often e-mailing her creations to friends. “I always send them to my cousin in Los Angeles,â€