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11-17-2010, 10:41 PM #1
McDonald's Raises Prices in China
McDonald's Raises Prices in China
By Miriam Reimer
11/17/10 - 11:01 AM EST
OAK BROOK, Ill. (TheStreet) -- McDonald's(MCD_) will charge customers in China higher prices for its burgers, drinks and other menu items in an effort to offset higher costs.
The increase "is because of higher raw material prices and we've adjusted our prices accordingly," Sophia Luan, spokeswoman for McDonald's China, told Dow Jones.
China's inflation pushed up to a two-year high at 4.4% in October, leading to higher input costs for the fast-food chain. Premier Wen Jiabao said in a state television appearance Tuesday that China's cabinet is working to mitigate excessive inflation, Bloomberg reported.
>>Restaurant Stocks: Earnings to Watch
McDonald's raised prices on its products by as much as 1 yuan (15 cents) at more than 1,200 of its restaurants in China, beginning Wednesday. The food chain's last price increase was in July.
Luan did not specify an average price percentage increase.
McDonald's plans to have more than 2,000 restaurants in China within the next four years, according to Asia President Tim Fenton.
http://www.thestreet.com/story/10925096 ... china.htmlNO AMNESTY
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