Thread: Budweiser Debuts Pro-Immigration Super Bowl Ad

by JEROME HUDSON
31 Jan 2017
2,506 comments

Budweiser has chosen the charged political issue of immigration as the subject of its Super Bowl LI commercial.
The 60-second spot explains the origin story of the beer company’s immigrant co-founder, Adolphus Busch.

The ad, titled “Born the Hard Way,” begins with a young, German-born Busch being told, “You’re not wanted here! Go back home!” The big budget production eventually sees Busch land on the shores of St. Louis where he built his mega-brewery.

“This is the story of the original self-made man, one of the founders of the American Dream, making it the hard way, and his path that all came after him followed,” Laura Rowan, of Budweiser’s creative branch told Adweek.

“We then see the words appear: ‘When nothing will stop your dream, this is the beer you’ll drink.’ We end with the Budweiser logo and [tagline], ‘This Bud’s for you,'” she said of the ad.



Ricardo Marques, vice president and executive for the Budweiser brand in the U.S., says the company’s pro-immigration Super Bowl ad is “relevant today,” in light of President Donald Trump’s executive order temporarily suspending the U.S. Refugee Admissions Program and his executive order intended to tighten security along the U.S.-Mexico border and enhance enforcement of U.S. immigration laws.

“It’s true, Adolphus Busch made an incredible journey to this country, and that’s really what this is about. It’s about his vision, his dream, everything that he doest to achieve that,” Marques told AdWeek. “Even though it happened in the 1850s, it’s a story that is super relevant today. That’s what we’re honing in on; it’s the pursuit, the effort, the passion, the drive, the hard work, the ambition, that’s really what this is about more than anything else.”

However, Marques insists that the ad’s placement during the Super Bowl is not an attempt at making a political statement.

“There’s really no correlation with anything else that’s happening in the country,” he said. “We believe this is a universal story that is very relevant today because probably more than any other period in history today the world pulls you in different directions, and it’s never been harder to stick to your guns.”

Despite Marques’s assurance that the Super Bowl ad is not about making a political statement, his company has recently played politics with its commercials.

Bud Light, another brand under the Anheuser-Busch InBev umbrella, hired and then fired left-wing actors Amy Schumer and Seth Rogen, who starred in the beer brand’s “Bud Light Party” television advertisements last year.

One of the Schumer-Rogen ads enraged viewers, who slammed the Bud Light gender pay gap-themed commercial.

What’s more, Anheuser-Busch InBev, which recently cut its revenue projections for the year after reporting a consistent sales slump, invested near-record levels on its short TV spot. Budweiser ads typically cost between $2 million to $3 million to produce. Add the record $5 million average cost for a 30-second Super Bowl ad, and it’s easy to understand why the brewing company is hoping its $12 to $15 million commercial can spur growth in sales.

Budweiser’s 60-second ad will air on FOX during Super Bowl LI on Feb. 5.

http://www.breitbart.com/big-hollywo...super-bowl-ad/

Budweiser is owned by a Belgium company, Brussels, Belgium is where the EU is headquartered. The Belgian company acquired Anheuser-Busch through a hostile foreign takeover.

Geez, I guess these companies will never learn to keep politics out of their advertisement.

I haven't touched a Bud product since the takeover and gawd I used to love their Long-necks. But I discovered this great beer made and owned in Pennsylvania and actually prefer it, Yuengling's Porter, the one with the red label. I highly recommend it.

Big difference - There was no welfare magnate or immigration laws. The CEO shows his colors.

It is ILLEGAL immigration that people have a problem with and people like this person just keep singing the open borders song.

By Cindy Boren February 4 at 2:46 PM

In one of the more unlikely developments surrounding a sports event, a Boycott Budweiser movement has taken root over the commercial that features an immigration theme.

In a sepia-toned flashback, the company pays tribute to a German immigrant named Adolphus Busch who comes to St. Louis from Germany and decides to brew beer when he meets Eberhard Anheuser. Along the way, Busch faces taunts about how he doesn’t “look like he’s from around here,” a message that comes on the heels of a controversial immigration ban imposed by President Trump.

“Our focus this week is on our Super Bowl ads and our brands,” Marcel Marcondes, vice president of marketing at Anheuser-Busch, wrote in an email to The Post. “We created the Budweiser commercial to highlight the ambition of our founder, Adolphus Busch, and his unrelenting pursuit of the American dream. This is a story about our heritage and the uncompromising commitment that goes into brewing our beer. It’s an idea we’ve been developing along with our creative agency for nearly a year.”

Still, social media users were angry enough to suggest they’d look for a different brand of suds.


ItalianGuy @mycountry2017
#boycott Hit them where it hurts: Starbucks, Pepsi, Nordstrom Budweiser ...list growing
9:49 AM - 4 Feb 2017
9 9 Retweets 9 9 likes
https://twitter.com/DisabledVetsCPX/...71528880152576


MsAccountability @MsAccountabilit
#BUDWEISER running #PC ad for #Superbowl=#IMMIGRANT issue. I'll miss the precious horses, but #BoycottBudweiser#RuleOfLaw=borders
1:58 PM - 1 Feb 2017
23 23 Retweets 40 40 likes


President Trump @SupportDonald
#BOYCOTT @Budweiser. Political ads have no place being aired during #Superbowl #Americans want to protect our country! #BoycottBudweiser
12:20 PM - 1 Feb 2017
84 84 Retweets 122 122 likes


Semper Fidelis @USMC_Michaels
Budweiser says new immigration-themed ad is just a coincidence "Wink Wink"#BoyCottBudweiser
5:20 AM - 1 Feb 2017
7 7 Retweets 6 6 likes


GWardHome @gwardhome
@Budweiser COULD have been inspring but you chose to go negative "You’re not wanted here” applies to your beer in my home #boycottbudweiser
7:08 AM - 1 Feb 2017
32 32 Retweets 57 57 likes


MAGADauntlessDiamond @diamondgirl2222
@budlight No thanks... it's time to #BoycottBudweiser. We don't need your beer, your opinions, and your illegal immigrants.
12:01 PM - 2 Feb 2017
40 40 Retweets 59 59 likes



https://www.washingtonpost.com/news/...=.671f0d90962e

It's truly a travesty that the Belgians would exploit and dirty the Busch name with an ad about Busch coming to America as support for illegal immigration. The Busch of Budweiser was not an illegal alien. He was not poor. He did not struggle. He fought in the Civil War for the Union to free the slaves. He was well educated and from a wealthy family and married into a wealthy family. The advertisement is a lie intended to deceive. Set the Buds down America, until the Busch family repurchases Anheuser-Busch from the Belgians.

I watched the commercial tonight. Honestly, I don't see what the big deal is. The only thing I took from the commercial was that Budweiser was created in America by two former immigrants. The commercial had nothing to do with the open border and illegal immigrant situation we're dealing with today.

The comment "get out, we don't want you here" was the only questionable thing I saw in the advertisement.