One of the country’s leading Hispanic organizations is launching a campaign designed to pressure CNN to rein in host Lou Dobbs.

The organization behind the campaign, Democracia Ahora, is kicking off the effort Friday with the release of a report based on interviews with 100 Hispanic leaders about the impact of Dobbs’ evening show.

The results of the report are not surprising – 90 percent of the interviewees believe Dobbs is helping create a negative image of Hispanics, with his frequent criticisms of illegal immigration.

But Democracia Ahora is hoping the report inspires a grassroots movement aimed at executives at CNN’s parent company, Time Warner, to draw attention to what the group calls “frequent negative portrayals of Hispanics on the Lou Dobbs show.â€