Juan Valdez. America's Favorite Advertising Icon. CNN Money

Advertising Week 2005, Sept 26-30

New York City, Parade of Advertising Icons and Characters

http://money.cnn.com/2005/09/28/news/ne ... ing_icons/


Juan Valdez has his day in the sun
Coffee farmer, Geico Insurance's gecko honored as top icons at New York advertising convention.
Parades of Advertising characters. Times Square and Madison Avenue.
September 28, 2005: 8:33 AM EDT




NEW YORK (CNN/Money) - The meek coffee farmer Juan Valdez and a spirited gecko representing Geico Insurance were crowned America's favorite advertising icons Tuesday in a contest as part of Advertising Week 2005.

The results, determined through an online vote, also included America's favorite advertising slogans.

General Electric's "Imagination at Work" and Hallmark's "When you care enough to send the very best" were honored as the top slogans for 2005.

Competing against the gecko and Juan Valdez, who represents the National Federation of Coffee Growers of Colombia, were Charlie the Tuna, the Keebler Elves, the Energizer Bunny and the California Raisins.

While the results were initially slated for release Monday on the television program "Today," The New York Times reported Wednesday that the show delayed the announcement. The results were sent via press release instead.


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A procession of advertising's most beloved icons through Times Square and a special ceremony honoring America's favorite icons and slogans

Advertising Week is an annual gathering of the industry's best and brightest. In its first year (2004), the event attracted more than 40,000 participants from over 30 countries. By all accounts, it was thoroughly enjoyed by bigwigs, heavy hitters and up-and-comers alike. Advertising Week 2005 will be an outstanding opportunity to learn and share best practices, hobnob with clients, get inspired, remember why you're in the business and generally have a great time.

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http://www.advertisingweek.com/about.php

There will be a Parade of Character Advertising Icons.

Unfortunately Juan Valdez is going to be evicted of his farm by the Andean FTA. Along with millions of poor peasants in Colombia.


Vicente Duque