Thread: UPDATE: Despite Death Threats, Pizza Patron To Continue Taki

http://www.earthtimes.org/articles/show ... 9613.shtml

UPDATE: Despite Death Threats, Pizza Patron To Continue Taking Pesos
Posted on : Mon, 05 Mar 2007 16:42:00 GMT | Author : Pizza Patron
News Category : PressRelease

DALLAS, March 5 /PRNewswire/ -- Pizza Patron, the premier Latino pizza brand, announced today they will continue to accept Mexican pesos at all of their locations through the end of April despite intense opposition. The chain drew international attention and sparked heated debate when they refused to withdraw their controversial "Pizza por Pesos(TM)" program.

International news coverage included the CBC in Canada, the BBC in London, the New York Times, CNN Prime News, Fox & Friends, MSNBC, CNBC, ABC, CBS, NBC, Telemundo and Univision as well as thousands of websites and newspapers across the country. The promotion's broad exposure fueled passionate public reaction, which included many hate-filled emails and phone calls, and even some death threats.


"What began as a sound business decision to create a unique experience in our stores and offer an added convenience to our customers quickly evolved into a national debate on illegal immigration," said Andrew Gamm, director of Brand Development for Pizza Patron. "We have taken a lot of heat over this program, but we make no apologies for reaching out to serve our core Hispanic customer better."

During the first two months of the program, Pizza Patron saw same-store sales increase more than 35% over the same period last year citing "Pizza por Pesos(TM)" as one of the major contributing factors.

"This program reinforces the brand promise we have kept for more than 20 years with our core Hispanic customer, which simply stated, says, "We are here for you," said Antonio Swad, founder and CEO of Pizza Patron. "It's true that we have been highly criticized over this, but the positive support we have received from the communities we serve far outweighs the negative public reaction. Our guests are thrilled with this service, and our sales for January and February demonstrate that. What we set out to do, we are doing: making Pizza Patron a better choice for our customers than any of our competitors."

Its always about money sad commentary on small business following
the example of the big guys

Of course the press focuses on a few jackasses that sent dumb e-mails more than the perspective of the majority of Americans that have moderate views but oppose what this business is doing.

That is the tactic. That is their goal. Those that support illegal immigration want to paint the picture as anyone that opposes this is somehow tied to or associated with the jackass that sent in a death threat.

Where are the moderate sources that most Americans could identify with pointing out the rational reasons for opposition to this Peso policy?

Damn shoddy journalism. In fact, I would not even call this journalism. This is propaganda.

MESSAGE: Restaurant sales are up, will continue to aid Mexicans inside US, anyone that disagrees is like the jackasses that made threats, anyone that disagrees is overly emotional and irrational.

The TRUTH: Most Americans do not like what this Restaurant is doing. The currency of the US is the Dollar and that is what our businesses should accept. Over 99% of Americans would never chose to express themselves by making threats or death threats, but they would discontinue going to such a restaurant, express their opinions properly, or push for legal changes that affect this situation.

W