Thread: Bud Light Essentially Giving Beer Away During Memorial Day Weekend Amid Boycott

Anheuser-Busch confirms: 2 Marketing execs behind disastrous Mulvaney campaign now FIRED

06/30/2023 // Laura Harris // 830 Views

Tags: Alissa Heinerscheid, Anheuser-Busch, awakening, Bud Light, business, Collapse, culture wars, Daniel Blake, Dylan Mulvaney, identity politics, insanity, left cult, Libtards, lunatics, progress, propaganda, social justice, stupid, transgender, woke mob, wokies



St. Louis-based Anheuser-Busch has confirmed that two of its marketing executives involved in Bud Light's disastrous partnership with transgender influencer Dylan Mulvaney are no longer employed by the company.
Customers disgruntled with the partnership between Mulvaney and the beer brand expressed their disdain through boycotts. Amid this fiasco, Alissa Heinerscheid and Daniel Blake were placed on leave and were not heard of for some time.
However, text messages from an anonymous source inside Anheuser-Busch that were sent to the Daily Caller confirmed that both no longer work for the brewer. The tipster remarked that Heinerscheid and Blake are "gone, gone" as of June 27.
The company reportedly used the term "leave of absence" instead of "firing" to avoid potential legal consequences, as Anheuser-Busch publicly announcing their termination could have exposed the company to potential lawsuits. The source added that wholesalers would be in a ruckus had Heinerscheid remained at Anheuser-Busch. However, they held a more sympathetic view toward Blake.
"To be fair, Blake was actually awesome. I think he was just caught in [the] crossfire. But also, he did hire her – so that's a fault."
In a separate text message, the same anonymous source disclosed: "Wholesalers were told they are both gone for good by leadership during in-person conversations. They already shifted all their direct reports to new people and the head of marketing."
The source's confirmation served as the denouement to multiple efforts by the Daily Caller to confirm the employment status of Heinerscheid and Blake. The outlet initially sent an email to the St. Louis-based brewer to inquire about the two. It asked whether the two were still on leave; if their leave was paid or unpaid; and if they were expected to return to work.

Anheuser-Busch did not respond to the email despite the deadline for a response being extended. While a spokesperson confirmed the leave of absence for both, they declined to provide additional information "in the interest of employees' safety and privacy."
Heinerscheid wanted to change Bud Light's branding – with disastrous consequences

Back in March, Heinerscheid – then the vice president of marketing for Bud Light – emphasized the need to change the brand's "fratty" image and outdated sense of humor during a podcast appearance. She did so by pivoting toward identity politics, with disastrous consequences.
Ahead of LGBT Pride celebrations in June, Bud Light released a can featuring a rainbow design with the slogan "celebrate everyone's identity" and different pronouns printed. Another can featured the likeness of Mulvaney; the special edition can was meant to celebrate the influencer's "365 days of womanhood." (Related: Bud Light sales are horrific after marketing ploy with trans-activist backfires that the company is buying beer back from wholesalers.)
It later came to light that Heinerscheid had engaged in the same "fratty" culture she wanted Bud Light to drop. Pictures on her now-deleted Facebook page from 2006 that were obtained by the Daily Caller showed her enjoying a campus scavenger hunt, blowing up condoms like balloons, and downing beers during a "boozefest."
According to the New York Post, the pictures were from an event organized by Harvard University's ISIS Club. The Harvard Crimson, the university's student newspaper, previously described the club as a "haven of inebriated ditzes."
Shortly after the pictures leaked, reports emerged of Heinerscheid taking a leave of absence from the company and Blake following suit.
Wokies.news has more stories about Bud Light's pivot toward wokeism.
Watch this interview with Alissa Heinerscheid as she explains using gender inclusivity as a marketing strategy to promote Bud Light to younger generations.

This video is from the Puretrauma357 channel on Brighteon.com.
More related stories:

Anheuser-Busch CEO blames Bud Light boycott on social media “misinformation.”
Anheuser-Busch embroiled in civil rights backlash for discriminating against whites in hiring.
Ad agency responsible for Bud Light’s disastrous Dylan Mulvaney campaign in “serious panic mode” as it is likely to LOSE future big clients.
<acronym title="Google Page Ranking">PR</acronym> expert blasts Anheuser-Busch for bewildering response to Mulvaney endorsement backlash.
Get woke, go broke: Anheuser-Busch loses $15.7 billion in value after disastrous Bud Light transgender influencer campaign.
Sources include:
DailyCaller.com
NewYorkPost.com
Brighteon.com

Anheuser-Busch confirms: 2 Marketing execs behind disastrous Mulvaney campaign now FIRED – NaturalNews.com

• Bud Light's Dylan Mulvaney Partnership Has Now Cost 645 People Their Jobs...

Bud Light's Dylan Mulvaney Partnership Has Now Cost 645 People Their Jobs: Report

By Richard Moorhead July 2, 2023 at 3:03pm

Bud Light’s disastrous foray into gender ideology has cost hundreds of people their livelihoods.
A glass company that produces bottles for Bud Light parent company Anheuser-Busch is closing two facilities in the southern United States, according to the U.K. Daily Mail.
An investigation by WRAL-TV indicates that lagging sales of Bud Light are behind the closures of the Ardagh Group factories in Wilson, North Carolina, and Simsboro, Louisiana.

One Ardagh machine repair mechanic says the decision is squarely related to Bud Light’s woes.
“Because of Budweiser no longer selling the bottles, they no longer needed our product,” David Williams said of the glass manufacturer.

Trending: Lib Woman Tells Conservative Uncle Not to Come to Wedding, Still Expects $1,000 Cash Gift

Conservatives have engaged in a sudden and aggressive boycott of Bud Light after the light beer rolled out a marketing video with transgender influencer Dylan Mulvaney.




Graham Allen



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After SINGLE HANDEDLY costing Bud Light $20B…..Dylan Mulvaney is now attacking Bud Light for not standing with him!?!

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10:05 AM · Jun 30, 2023





Collin Rugg
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JUST IN: Bud Light has officially fired two top Anheuser-Busch marketing executives after they destroyed the Bud Light brand with their Dylan Mulvaney campaign.Group VP for Marketing Daniel Blake and Bud Light Marketing VP Alissa Heinerscheid are no longer with the company…Show more

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4:06 PM · Jun 27, 2023

The employees at the two glass factories never had a choice about going into business with a trans activist of “Days of Girlhood” fame.
The Wilson factory employs 400 people, and the Simsboro factory employs 245.

Related: Bud Light Now Cheaper Than Water at One Retailer

One longtime employee at the Wilson facility says the end of the glass factory is a tragedy for the small community.
“They’re descendants of the family that’s also worked in the industry,” James Munhall said of the workers at the plant.

He added: “Not only are you killing an employee’s job, you’re killing his family. His chances at sending his kids to college.”
Wilson plant employees say their union is negotiating a severance package as they look for other quality jobs.
The Ardagh group hasn’t returned comment in response to inquiry from the Daily Mail.

Bud Light's Dylan Mulvaney Partnership Has Now Cost 645 People Their Jobs: Report (westernjournal.com)

Former Anheuser-Busch Executive Asks Current CEO To Step Down: "He's Been Paralyzed"

MONDAY, JUL 03, 2023 - 04:00 PM
Authored by Frank Fang via The Epoch Times (emphasis ours),

A former Anheuser-Busch executive is calling on Brendan Whitworth, the beer company’s U.S. chief executive officer, to step down from his position over his handling of Bud Light’s partnership with transgender influencer Dylan Mulvaney.
Anson Frericks, who once was president of sales and distribution for Anheuser-Busch, wrote in a column published by The Daily Mail on July 1 that Whitworth “has clearly shown himself to be incapable of solving the Mulvaney crisis.”

“He’s had multiple chances and he’s failed,” Frericks wrote. “It’s time he did the right thing and stepped aside to make way for someone capable of righting the sinking Bud Light ship.”

Cans of Bud Light chill in a refrigerator in Oakland, Calif., on April 28, 2023. (Jeff Chiu/AP Photo)

The controversy surrounding Bud Light started in April after the company rolled out a personalized beer can featuring the face of Mulvaney. The marketing fiasco has cost Bud Light billions in sales and the beer company lost its top position in the U.S. beer market in May, dethroned by Modelo Especial.
“After all, the beer company’s decision to make trans-activist Dylan Mulvaney the face of Bud Light has cost a staggering $20 billion–and counting–in lost market cap value,” Frericks wrote.
Mulvaney

Frericks criticized Anheuser-Busch for giving a “weak and indecisive” response recently, following Mulvaney’s outcry slamming Bud Light for failing to provide support amid the backlash. Frericks added, “Mulvaney did something Whitworth should have had the wisdom to do weeks ago–cut ties.”
Mulvaney, in an Instagram video published on June 29, said, “For a company to hire a trans-person and then not publicly stand by them is worse, in my opinion, than not hiring a trans-person at all because it gives customers permission to be as transphobic and hateful as they want.”
In response to Mulvaney’s remarks, Anheuser-Busch said, “We remain committed to the programs and partnerships we have forged over decades with organizations across a number of communities, including those in the LGBTQ+ community,” without mentioning Mulvaney by name.
“As we move forward, we will focus on what we do best—brewing great beer for everyone and earning our place in moments that matter to our consumers,” Anheuser-Busch added.
“What does that mean?” Frericks asked about Anheuser-Busch’s response. “Absolutely nothing. And it will only deepen the chasm between the brand and its customers.
“As such—and I take no pleasure in passing this judgement—it’s clear to me that it’s time for the shareholders and board of Anheuser-Busch to ask Whitworth to step down.”
Read more here...

Former Anheuser-Busch Executive Asks Current CEO To Step Down: "He's Been Paralyzed" | ZeroHedge

Already Banned in my House

BUD LIGHT FALLS FROM TOP 10 MOST POPULAR BEERS IN AMERICA

Budlight LOSES BIG!! This is what rock bottom looks like.

BUDLIGHT LOSES BIG!! THIS IS WHAT ROCK BOTTOM LOOKS LIKE.

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Dylan Mulvaney Flees the U.S. Thinking This Country Was Safer | DM CLIPS | Rubin Report

DYLAN MULVANEY FLEES THE U.S. THINKING THIS COUNTRY WAS SAFER | DM CLIPS | RUBIN REPORT

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Make sure you all get yours today. https://endthewokeness.com/?ref=7d0xo5t5

Bud Light Parent Company Axes Hundreds of Marketing and Corporate Employees

BUD LIGHT PARENT COMPANY AXES HUNDREDS OF MARKETING AND CORPORATE EMPLOYEES

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The Western Journal
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MASS LAYOFFS HIT ANHEUSER-BUSCH

Mass Layoffs Hit Anheuser-Busch

by daniel_g2 hours ago2 hours ago
6 Comments 584 views


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“Anheuser-Busch is set to lay off nearly 400 workers at its corporate offices in the wake of slumping sales that accelerated on April 1, when Bud Light partnered with transgender influencer Dylan Mulvaney,” the New York Post reports.



Chief Nerd
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“Anheuser-Busch is set to lay off nearly 400 workers at its corporate offices in the wake of slumping sales that accelerated on April 1, when Bud Light partnered with transgender influencer Dylan Mulvaney.”



10:12 AM · Jul 27, 2023

The company gave a statement to The Wall Street Journal claiming the layoffs will affect “less than 2%” of its workforce.
“We employ more than 19,000 employees nationwide, all united by a deep passion for brewing great beer and an unwavering commitment to supporting the communities we call home,” Anheuser-Busch states on its website.
The New York Post reports:

The layoffs won’t impact front-line workers such as brewery and warehouse staff, the company told The Journal.
Benjamin Netanyahu Eats 3D Printed Steaks!

The restructuring, the outlet reported, will eliminate corporate and marketing roles at major US offices, including in St. Louis, New York, and Los Angeles.
Anheuser-Busch CEO Brendan Whitworth added in the written statement: “While we never take these decisions lightly, we want to ensure that our organization continues to be set for future long-term success.”
“These corporate structure changes will enable our teams to focus on what we do best — brewing great beer for everyone,” the embattled chief executive added, who’s been notoriously tight-lipped since Mulvaney’s posts outraged Bud Light’s consumer base.

Michael Seifert, CEO & Founder of PublicSq., provided an open letter to laid-off Bud Light employees offering to find employment in a network of non-woke businesses.

“Bud Light parent company Anheuser-Busch announced yesterday that they are laying off 350 employees. Losing a job is never easy and it’s unfortunate their company decided to prioritize woke ideology over doing what was best for the brand,” Seifert wrote.

“So we want to help. If any laid off Bud Light employee reaches out to @officialpsq or @RedBalloonWork, we will help you find a new job in our network of non-woke businesses,” he added.



Michael Seifert
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Bud Light parent company Anheuser-Busch announced yesterday that they are laying off 350 employees. Losing a job is never easy and it's unfortunate their company decided to prioritize woke ideology over doing what was best for the brand. So we want to help. If any laid off Bud…Show more



1:01 PM · Jul 27, 2023



NBC News added:

Bud Light recently lost its title as the No. 1 beer in America to Modelo Especial after a campaign involving Dylan Mulvaney during the NCAA Tournament — and subsequent remarks by Bud Light’s brand ambassador — sparked a nationwide backlash.
Conservative media outlets and social media accounts were filled this spring with memes of users disposing of Bud Light in various ways. Last week, Florida Governor Ron DeSantis announced his administration was considering legal action against Anheuser-Busch and its parent company, AB InBev, in response to the financial impact of the campaign.
Since April, AB InBev shares have declined approximately 11%.
Bud Light sales in the last week of June were down nearly 28% year on year, according to Nielsen IQ data cited by Bump Williams consulting.

Mass Layoffs Hit Anheuser-Busch - WLT Report - by daniel_g