Thread: Book review: Cracking the Code

Book Description
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.

http://www.amazon.com/Cracking-Code-Res ... 310&sr=1-3

The left has their codes too, global warming has become "climate change." "Do it for the children" has become the code for every liberal power-grabbing program. It's a joke thinking the right has somekind of monopoly on "codes." You need a "program" to deciper the Clintons. What is the meaning of the word "is"? Here's one... Liberal has become "progressive".....would they care to interpret that one??? What it means is they think the country is basically flawed and needs a complete change...ie Socialism. It means there are no absolute truths...no real rights or wrongs, just gray areas that are subject to individual interpretation.

If Air America could communicate with people, maybe they wouldn't have gone bankrupt!

gofer wrote

What is the meaning of the word "is"?

Gofer, I'll need just a little more time with this one. I'm also dealing with 'compassionate conservatism'.

"Social Justice" and "economic justice" are other ones. Economic justice, I suppose, means taking money away from you and giving it to me because it is deemed you have too much money.