McCain Web Ad Blasts Romney
04 Jan 2008 04:08 pm

I used to be skeptical about the propulsive effect of campaign web ads, and viewed them as a way for campaigns to drive the press's focus without having to spend the money on a television advertisement. Well, I still think the latter thought is true, but the press here in New Hampshire is hungry for a fight, and we collectively seem to be extra-sensitive to every salvo. Here is McCain's new web ad, called "Leadership."

ANNCR: "Mitt Romney compares himself to John McCain and their public service and says, 'I've actually been leading.'
"Mitt Romney, leading?

"He'd rather call lawyers."

ROMNEY: "You sit down with your attorneys and tell you what you have to do ..."

"Uh, you know, we're gonna let the lawyers sort out ..."

ANNCR: "And bureaucrats."

ROMNEY: "Well, if we want somebody who has a lot of experience in foreign policy, we can simply go to the State Department ..."

ANNCR: "When it comes to leadership, John McCain doesn't have to call anyone."

JOHN MCCAIN: "I'm John McCain and I approve this message."

marcambinder.theatlantic.com



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